{"id":11117,"date":"2016-09-21T22:57:07","date_gmt":"2016-09-22T06:57:07","guid":{"rendered":"http:\/\/www.horace.org\/blog\/?p=11117"},"modified":"2016-09-21T22:57:07","modified_gmt":"2016-09-22T06:57:07","slug":"thinking-fast-slow-daniel-kahneman","status":"publish","type":"post","link":"https:\/\/www.horace.org\/blog\/2016\/09\/21\/thinking-fast-slow-daniel-kahneman\/","title":{"rendered":"Thinking, Fast and Slow &#8211; Daniel Kahneman"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg\" rel=\"attachment wp-att-11119\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"11119\" data-permalink=\"https:\/\/www.horace.org\/blog\/2016\/09\/21\/thinking-fast-slow-daniel-kahneman\/71wvkxwfcml\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?fit=1400%2C2076&amp;ssl=1\" data-orig-size=\"1400,2076\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"71wvKXWfcML\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?fit=474%2C702&amp;ssl=1\" class=\"alignnone size-medium wp-image-11119\" src=\"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML-202x300.jpg?resize=202%2C300\" alt=\"71wvKXWfcML\" width=\"202\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?resize=202%2C300&amp;ssl=1 202w, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?resize=768%2C1139&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?resize=691%2C1024&amp;ssl=1 691w, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?resize=101%2C150&amp;ssl=1 101w, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?resize=400%2C593&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?w=1400&amp;ssl=1 1400w, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?w=948&amp;ssl=1 948w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/a><\/p>\n<div class=\"_fdf\">\u00a0\u300a\u5feb\u601d\u6162\u60f3\u300b\u65e9\u5e7e\u5e74\u5341\u5206\u6d41\u884c\uff0c\u771f\u5047\u77e5\u8b58\u4efd\u5b50\u5dee\u4e0d\u591a\u4eba\u624b\u4e00\u672c\uff0c\u5831\u7ae0\u96dc\u8a8c\u7db2\u5a92\u4e0d\u505c\u5439\u6367\uff0c\u5f77\u5f7f\u4e0d\u8aaa\u8aaa\u7cfb\u7d71\u4e00\u4e8c\uff0c\u5c31\u6703\u986f\u5f97\u81ea\u5df2\u898b\u8b58\u6dfa\u8584\u3002\u6211\u4e0d\u77e5\u9053\u9019\u672c\u66f8\u5927\u53d7\u6b61\u8fce\uff0c\u7576\u4e2d\u6709\u591a\u5c11\u300c\u5149\u74b0\u6548\u61c9\u300d\uff0c\u4f5c\u8005Daniel Kahneman\u88ab\u8b7d\u70ba\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\u4e4b\u7236\uff0c\u4ed6\u7684\u5fc3\u7406\u5b78\u7814\u7a76\u4eba\u985e\u7684\u975e\u7406\u6027\u884c\u70ba\uff0c\u4e26\u56e0\u800c\u69ae\u7372\u8afe\u8c9d\u723e\u7d93\u6fdf\u5b78\u734e\u3002\u9019\u672c\u66f8\u662f\u4ed6\u591a\u5e74\u7814\u7a76\u7684\u7e3d\u7d50\uff0c\u4ee5\uff08\u76f8\u5c0d\uff09\u6dfa\u767d\u6587\u5b57\u5beb\u7684\u79d1\u666e\u66f8\u85c9\u3002\u8001\u5be6\u8aaa\uff0c\u773e\u591a\u5927\u529b\u63a8\u85a6\u9019\u672c\u66f8\u7684\u540d\u4eba\uff0c\u6211\u61f7\u7591\u6709\u5e7e\u591a\u4eba\u771f\u7684\u5f9e\u982d\u5230\u5c3e\u628a\u5168\u66f8\u770b\u5b8c\u3002\u9019\u672c\u66f8\u539a\u9054500\u591a\u9801\uff0c\u4ee5\u4f5c\u8005\u7684\u5fc3\u7406\u5be6\u9a57\u70ba\u4e3b\u8ef8\uff0c\u5167\u5bb9\u9817\u70ba\u67af\u71e5\u3002\u82e5\u679c\u8981\u4ecb\u7d39\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\uff0c\u6211\u4e0d\u6703\u63a8\u85a6\u9019\u672c\u66f8\u4f5c\u5165\u9580\uff0c\u5176\u4ed6\u6027\u8cea\u76f8\u8fd1\u66f8\u85c9\uff0c\u5982Stumbling on Happiness\uff0cPredictably Irrational\uff0cSuperforcasting\u6216Nudge\u7b49\uff0c\u6bd4\u8f03\u6709\u8da3\u6613\u8b80\u3002\u884c\u70ba\u7d93\u6fdf\u5b78\u7684\u7406\u8ad6\u7531Kahneman\u9996\u5148\u63d0\u51fa\u4f86\uff0c\u4e0d\u8a08\u4ed6\u767c\u8868\u7684\u5b78\u8853\u8ad6\u6587\uff0c\u9019\u672c\u66f8\u662f\u6700\u63a5\u8fd1\u539f\u6587\u7684\u7b2c\u4e00\u624b\u6b77\u53f2\u8cc7\u6599\u3002\u5118\u7ba1\u51fa\u7248\u5546\u63a8\u5ee3\u6b64\u66f8\u70ba\u79d1\u666e\u6d88\u9592\u66f8\u85c9\uff0c\u5167\u5bb9\u6df1\u6dfa\u5176\u5be6\u8207\u5927\u5b78\u7684\u5fc3\u7406\u5b78\u8ab2\u672c\u76f8\u82e5\uff0c\u8b80\u8005\u8981\u6709\u5fc3\u7406\u6e96\u5099\u3002<\/div>\n<p>\u66f8\u4e2d\u63d0\u51fa\u7684\u5fc3\u7406\u5b78\u7406\u8ad6\uff0c\u5169\u500b\u76f8\u8f14\u76f8\u6210\u7684\u601d\u8003\u7cfb\u7d71\uff0c\u5584\u65bc\u7406\u6027\u601d\u8003\u7684\u6162\u7cfb\u7d71\uff0c\u4f9d\u9760\u76f4\u89ba\u601d\u8003\u7684\u5feb\u7cfb\u7d71\uff0c\u5728\u4e0d\u540c\u7684\u74b0\u5883\u56e0\u7d20\u4e0b\uff0c\u4eba\u985e\u8166\u888b\u5929\u751f\u7684\u56e0\u679c\u8ff4\u8def\uff0c\u5982\u4f55\u8aa4\u5c0e\u5feb\u7cfb\u7d71\u4f5c\u51fa\u932f\u8aa4\u7684\u5224\u65b7\u3002\u4f5c\u8005\u7576\u5e74\u521d\u63d0\u51fa\u4e4b\u6642\uff0c\u7121\u64ec\u662f\u6975\u5177\u9707\u64bc\u6027\u7684\u5275\u65b0\u7a81\u7834\uff0c\u63a8\u7ffb\u50b3\u7d71\u7d93\u6fdf\u5b78\u7406\u6027\u4eba\u7684\u5047\u8a2d\uff0c\u4e0d\u7136\u4ed6\u4e5f\u4e0d\u6703\u62ff\u8afe\u8c9d\u723e\u734e\u3002\u4eca\u6642\u4eca\u65e5\u518d\u770b\uff0c\u9019\u4e9b\u7406\u8ad6\u5df2\u7d93\u662f\u5e38\u8b58\u7684\u4e00\u90e8\u4efd\uff0c\u5fc3\u7406\u5b78\u8ab2\u672c\u6307\u5b9a\u7684\u5167\u5bb9\u3002\u82e5\u679c\u53ea\u662f\u60f3\u77e5\u9053\u90a3\u4e9b\u7406\u8ad6\uff0c\u82b1\u6642\u9593\u770b\u9019\u672c\u66f8\u5012\u4e0d\u5982\u770b<a href=\"http:\/\/www.ted.com\/talks\/daniel_kahneman_the_riddle_of_experience_vs_memory?language=zh-tw\">Ted Talk<\/a>\uff0c\u4f86\u5f97\u66f4\u6709\u6642\u9593\u6548\u7387\u3002\u6253\u500b\u6bd4\u55bb\u8aaa\uff0c\u6578\u5b78\u79d1\u6559\u5fae\u7a4d\u5206\uff0c\u7d55\u5927\u90e8\u4efd\u5b78\u751f\u53ea\u662f\u80cc\u719f\u516c\u5f0f\uff0c\u61c2\u5f97\u8003\u8a66\u5982\u4f55\u61c9\u7528\u4f86\u8a08\u7b97\u7b54\u6848\u4fbf\u8db3\u5920\uff0c\u5f88\u5c11\u5b78\u751f\u6709\u8208\u8da3\u5f9efirst principle\u53bb\u8b49\u660e\u90a3\u4e9b\u516c\u5f0f\uff0c\u9019\u672c\u66f8\u5c31\u662f\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\u7684first principle\u8ad6\u8b49\u3002<\/p>\n<p>\u6bcf\u500b\u4eba\u90fd\u61c9\u8a72\u5b78\u7fd2\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\uff0c\u6b63\u5982\u8b80\u54f2\u5b78\u5165\u9580\u8a8d\u8b58\u908f\u8f2f\u8b2c\u8aa4\u4e00\u6a23\uff0c\u8a8d\u6e05\u695a\u5fc3\u7406\u56e0\u7d20\u5c0e\u81f3\u7684\u601d\u8003\u932f\u8aa4\u540c\u6a23\u91cd\u8981\u3002\u7406\u6027\u7684\u300c\u6162\u60f3\u300d\u5341\u5206\u61f6\u8eb2\uff0c\u7576\u4f60\u809a\u9913\uff0c\u75b2\u7d2f\uff0c\u7cbe\u795e\u4e0d\u96c6\u4e2d\u6642\uff0c\u4fbf\u5f88\u5bb9\u6613\u8b93\u76f4\u89ba\u300c\u5feb\u601d\u300d\u4e3b\u5c0e\u6c7a\u7b56\uff0c\u58ae\u5165\u865b\u69cb\u7684\u56e0\u679c\u95dc\u4fc2\u76f4\u8df3\u7d50\u8ad6\uff0c\u8f49\u79fb\u8996\u7dda\u56de\u7b54\u5bb9\u6613\u7b54\u7684\u554f\u984c\uff0c\u300c\u8239\u8f1c\u6548\u61c9\u300d\u601d\u60f3\u88ab\u6846\u6846\u5b9a\u683c\uff0c\u592a\u591a\u8cc7\u8a0a\u82b1\u591a\u773c\u4e82\uff0c\u932f\u8aa4\u7684\u7d71\u8a08\u5b78\u76f4\u89ba\u7b49\u7b49\u601d\u8003\u9677\u9631\u3002\u6709\u4e9b\u60c5\u6cc1\u7121\u4f55\u907f\u514d\u8981\u4f5c\u51fa\u5373\u6642\u6c7a\u5b9a\uff0c\u53ea\u597d\u5118\u91cf\u6e1b\u5c11\u4f9d\u8cf4\u300c\u5feb\u601d\u300d\u7684\u901f\u5ea6\uff0c\u628a\u6c7a\u7b56\u6b0a\u5916\u5224\u7d66\u601d\u8003\u516c\u5f0f\uff0c\u8b93\u300c\u6162\u60f3\u300d\u53ef\u4ee5\u4e8b\u5148\u5f9e\u8a73\u8a08\u5283\u3002\u5c0d\u81ea\u5df1\u8981\u591a\u8a13\u7df4\u591a\u7528\u300c\u6162\u60f3\u300d\uff0c\u4f46\u5c0d\u4ed8\u5225\u4eba\u5247\u8981\u4ee4\u4ed6\u300c\u5feb\u601d\u300d\uff0c\u63a7\u5236\u4ed6\u7372\u53d6\u4f60\u60f3\u8981\u7684\u56de\u61c9\u3002\u61c9\u7528\u4e0a\u597d\u7684\u65b9\u9762\uff0c\u653f\u5e9c\u4f7f\u7528\u5fc3\u7406\u56e0\u7d20\u624b\u6bb5\uff0c\u9f13\u52f5\u4eba\u6c11\u591a\u9ede\u9000\u4f11\u5132\u84c4\uff0c\u767b\u8a18\u5668\u5b98\u6350\u8d08\uff0c\u6212\u7159\u7b49\u7b49\u3002\u58de\u7684\u65b9\u9762\uff0c\u5927\u516c\u53f8\u61c9\u7528\u5728\u92b7\u552e\u624b\u6cd5\u4e0a\uff0c\u8b93\u6211\u5011\u4e56\u4e56\u5730\u5f9e\u8377\u5305\uff0c\u638f\u9322\u51fa\u4f86\u8cb7\u90a3\u4e9b\u6c92\u6709\u7528\u7684\u6771\u897f\u3002\u4e0d\u60f3\u4f5c\u51fa\u932f\u8aa4\u7684\u6c7a\u5b9a\uff0c\u9996\u5148\u8981\u8a8d\u8b58\u300c\u5feb\u601d\u300d\u7684\u9677\u9631\uff0c\u624d\u80fd\u6709\u6548\u8b66\u5254\u81ea\u5df1\u4e0d\u8981\u8aa4\u58ae\u5176\u4e2d\u3002<\/p>\n<p>\u984c\u5916\u8a71\uff0c\u300a\u5feb\u601d\u6162\u60f3\u300b\u4e2d\u6587\u7248\u7684\u7ffb\u91cb\u6c34\u5e73\uff0c\u5728\u7db2\u7d61\u4e0a\u6380\u8d77\u4e86\u8ed2\u7136\u5927\u6ce2\uff0c\u8b6f\u8005\u6d2a\u862d\u5728\u53f0\u7063\u662f\u8457\u540d\u6559\u6388\uff0c\u53ef\u662f\u5979\u7684\u7ffb\u8b6f\u6c34\u6e96\u5be6\u5728\u53eb\u4eba\u4e0d\u6562\u606d\u7dad\u3002\u4e0d\u53ea\u662f\u624b\u6c11\u4e4b\u8aa4\u7b49\u7d1a\u7684\u4e0d\u5c0f\u5fc3\u8b6f\u932f\uff0c\u800c\u662f\u5979\u5b8c\u5168\u932f\u8aa4\u7406\u89e3\u539f\u6587\uff0c\u751a\u81f3\u7121\u4e2d\u751f\u6709\u4e82\u52a0\u65b0\u610f\u601d\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\uff0c\u53ef\u4ee5\u770b\u4ee5\u4e0b\u5e7e\u7bc7\u6587\u7ae0\uff0c\u81ea\u884c\u5b9a\u65b7\u8ab0\u662f\u8ab0\u975e\uff08<a href=\"http:\/\/victranslates.blogspot.ca\/2015\/09\/blog-post_25.html\">\u61f6\u4eba\u5305<\/a>\uff0c<a href=\"http:\/\/fishandhappiness.blogspot.ca\/2013\/07\/blog-post_15.html\">\u6d2a\u862d\u4e8b\u4ef6<\/a>\uff0c<a href=\"http:\/\/fishandhappiness.blogspot.ca\/2013\/07\/blog-post_10.html\">\u4e0d\u8981\u81c9\u7684\u52a3\u8b6f\uff09<\/a>\u3002\u770b\u4e2d\u6587\u7248\u7684\u670b\u53cb\u8981\u5c0f\u5fc3\u4e86\uff0c\u82e5\u679c\u82f1\u8a9e\u80fd\u529b\u8a31\u53ef\uff0c\u5efa\u8b70\u770b\u82f1\u6587\u7248\u70ba\u4f73\u3002(\u6211\u81ea\u5df2\u662f\u807d\u6709\u8072\u66f8\u7248\uff0c\u524d\u524d\u5f8c\u5f8c\u807d\u4e86\u597d\u5e7e\u500b\u6708\uff0c\u56e0\u70ba\u5167\u5bb9\u771f\u7684\u5f88\u60b6\uff0c\u6700\u5f8c\u89811.5x\u500d\u901f\u64ad\u653e\uff0c\u624d\u6709\u8010\u5fc3\u807d\u5b8c\u5168\u66f8\u3002\uff09<\/p>\n<p>\u4f5c\u8005\u7c21\u4ecb\uff1aDaniel Kahneman\uff0c\u7f8e\u85c9\u7336\u592a\u5fc3\u7406\u5b78\u5bb6\uff0c2002\u5e74\u8afe\u8c9d\u723e\u7d93\u6fdf\u5b78\u734e\u5f97\u4e3b\uff0c\u884c\u70ba\u7d93\u6fdf\u5b78(Behavioral Economics)\u4e4b\u7236\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u300a\u5feb\u601d\u6162\u60f3\u300b\u65e9\u5e7e\u5e74\u5341\u5206\u6d41\u884c\uff0c\u771f\u5047\u77e5\u8b58\u4efd\u5b50\u5dee\u4e0d\u591a\u4eba\u624b\u4e00\u672c\uff0c\u5831\u7ae0\u96dc\u8a8c\u7db2\u5a92\u4e0d\u505c\u5439\u6367\uff0c\u5f77\u5f7f\u4e0d\u8aaa\u8aaa\u7cfb\u7d71\u4e00\u4e8c\uff0c\u5c31\u6703\u986f\u5f97\u81ea\u5df2\u898b\u8b58\u6dfa\u8584\u3002\u6211\u4e0d\u77e5\u9053\u9019\u672c\u66f8\u5927\u53d7\u6b61\u8fce\uff0c\u7576\u4e2d\u6709\u591a\u5c11\u300c\u5149\u74b0\u6548\u61c9\u300d\uff0c\u4f5c\u8005Daniel Kahneman\u88ab\u8b7d\u70ba\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\u4e4b\u7236\uff0c\u4ed6\u7684\u5fc3\u7406\u5b78\u7814\u7a76\u4eba\u985e\u7684\u975e\u7406\u6027\u884c\u70ba\uff0c\u4e26\u56e0\u800c\u69ae\u7372\u8afe\u8c9d\u723e\u7d93\u6fdf\u5b78\u734e\u3002\u9019\u672c\u66f8\u662f\u4ed6\u591a\u5e74\u7814\u7a76\u7684\u7e3d\u7d50\uff0c\u4ee5\uff08\u76f8\u5c0d\uff09\u6dfa\u767d\u6587\u5b57\u5beb\u7684\u79d1\u666e\u66f8\u85c9\u3002\u8001\u5be6\u8aaa\uff0c\u773e\u591a\u5927\u529b\u63a8\u85a6\u9019\u672c\u66f8\u7684\u540d\u4eba\uff0c\u6211\u61f7\u7591\u6709\u5e7e\u591a\u4eba\u771f\u7684\u5f9e\u982d\u5230\u5c3e\u628a\u5168\u66f8\u770b\u5b8c\u3002\u9019\u672c\u66f8\u539a\u9054500\u591a\u9801\uff0c\u4ee5\u4f5c\u8005\u7684\u5fc3\u7406\u5be6\u9a57\u70ba\u4e3b\u8ef8\uff0c\u5167\u5bb9\u9817\u70ba\u67af\u71e5\u3002\u82e5\u679c\u8981\u4ecb\u7d39\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\uff0c\u6211\u4e0d\u6703\u63a8\u85a6\u9019\u672c\u66f8\u4f5c\u5165\u9580\uff0c\u5176\u4ed6\u6027\u8cea\u76f8\u8fd1\u66f8\u85c9\uff0c\u5982Stumbling on Happiness\uff0cPredictably Irrational\uff0cSuperforcasting\u6216Nudge\u7b49\uff0c\u6bd4\u8f03\u6709\u8da3\u6613\u8b80\u3002\u884c\u70ba\u7d93\u6fdf\u5b78\u7684\u7406\u8ad6\u7531Kahneman\u9996\u5148\u63d0\u51fa\u4f86\uff0c\u4e0d\u8a08\u4ed6\u767c\u8868\u7684\u5b78\u8853\u8ad6\u6587\uff0c\u9019\u672c\u66f8\u662f\u6700\u63a5\u8fd1\u539f\u6587\u7684\u7b2c\u4e00\u624b\u6b77\u53f2\u8cc7\u6599\u3002\u5118\u7ba1\u51fa\u7248\u5546\u63a8\u5ee3\u6b64\u66f8\u70ba\u79d1\u666e\u6d88\u9592\u66f8\u85c9\uff0c\u5167\u5bb9\u6df1\u6dfa\u5176\u5be6\u8207\u5927\u5b78\u7684\u5fc3\u7406\u5b78\u8ab2\u672c\u76f8\u82e5\uff0c\u8b80\u8005\u8981\u6709\u5fc3\u7406\u6e96\u5099\u3002 \u66f8\u4e2d\u63d0\u51fa\u7684\u5fc3\u7406\u5b78\u7406\u8ad6\uff0c\u5169\u500b\u76f8\u8f14\u76f8\u6210\u7684\u601d\u8003\u7cfb\u7d71\uff0c\u5584\u65bc\u7406\u6027\u601d\u8003\u7684\u6162\u7cfb\u7d71\uff0c\u4f9d\u9760\u76f4\u89ba\u601d\u8003\u7684\u5feb\u7cfb\u7d71\uff0c\u5728\u4e0d\u540c\u7684\u74b0\u5883\u56e0\u7d20\u4e0b\uff0c\u4eba\u985e\u8166\u888b\u5929\u751f\u7684\u56e0\u679c\u8ff4\u8def\uff0c\u5982\u4f55\u8aa4\u5c0e\u5feb\u7cfb\u7d71\u4f5c\u51fa\u932f\u8aa4\u7684\u5224\u65b7\u3002\u4f5c\u8005\u7576\u5e74\u521d\u63d0\u51fa\u4e4b\u6642\uff0c\u7121\u64ec\u662f\u6975\u5177\u9707\u64bc\u6027\u7684\u5275\u65b0\u7a81\u7834\uff0c\u63a8\u7ffb\u50b3\u7d71\u7d93\u6fdf\u5b78\u7406\u6027\u4eba\u7684\u5047\u8a2d\uff0c\u4e0d\u7136\u4ed6\u4e5f\u4e0d\u6703\u62ff\u8afe\u8c9d\u723e\u734e\u3002\u4eca\u6642\u4eca\u65e5\u518d\u770b\uff0c\u9019\u4e9b\u7406\u8ad6\u5df2\u7d93\u662f\u5e38\u8b58\u7684\u4e00\u90e8\u4efd\uff0c\u5fc3\u7406\u5b78\u8ab2\u672c\u6307\u5b9a\u7684\u5167\u5bb9\u3002\u82e5\u679c\u53ea\u662f\u60f3\u77e5\u9053\u90a3\u4e9b\u7406\u8ad6\uff0c\u82b1\u6642\u9593\u770b\u9019\u672c\u66f8\u5012\u4e0d\u5982\u770bTed Talk\uff0c\u4f86\u5f97\u66f4\u6709\u6642\u9593\u6548\u7387\u3002\u6253\u500b\u6bd4\u55bb\u8aaa\uff0c\u6578\u5b78\u79d1\u6559\u5fae\u7a4d\u5206\uff0c\u7d55\u5927\u90e8\u4efd\u5b78\u751f\u53ea\u662f\u80cc\u719f\u516c\u5f0f\uff0c\u61c2\u5f97\u8003\u8a66\u5982\u4f55\u61c9\u7528\u4f86\u8a08\u7b97\u7b54\u6848\u4fbf\u8db3\u5920\uff0c\u5f88\u5c11\u5b78\u751f\u6709\u8208\u8da3\u5f9efirst principle\u53bb\u8b49\u660e\u90a3\u4e9b\u516c\u5f0f\uff0c\u9019\u672c\u66f8\u5c31\u662f\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\u7684first principle\u8ad6\u8b49\u3002 \u6bcf\u500b\u4eba\u90fd\u61c9\u8a72\u5b78\u7fd2\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\uff0c\u6b63\u5982\u8b80\u54f2\u5b78\u5165\u9580\u8a8d\u8b58\u908f\u8f2f\u8b2c\u8aa4\u4e00\u6a23\uff0c\u8a8d\u6e05\u695a\u5fc3\u7406\u56e0\u7d20\u5c0e\u81f3\u7684\u601d\u8003\u932f\u8aa4\u540c\u6a23\u91cd\u8981\u3002\u7406\u6027\u7684\u300c\u6162\u60f3\u300d\u5341\u5206\u61f6\u8eb2\uff0c\u7576\u4f60\u809a\u9913\uff0c\u75b2\u7d2f\uff0c\u7cbe\u795e\u4e0d\u96c6\u4e2d\u6642\uff0c\u4fbf\u5f88\u5bb9\u6613\u8b93\u76f4\u89ba\u300c\u5feb\u601d\u300d\u4e3b\u5c0e\u6c7a\u7b56\uff0c\u58ae\u5165\u865b\u69cb\u7684\u56e0\u679c\u95dc\u4fc2\u76f4\u8df3\u7d50\u8ad6\uff0c\u8f49\u79fb\u8996\u7dda\u56de\u7b54\u5bb9\u6613\u7b54\u7684\u554f\u984c\uff0c\u300c\u8239\u8f1c\u6548\u61c9\u300d\u601d\u60f3\u88ab\u6846\u6846\u5b9a\u683c\uff0c\u592a\u591a\u8cc7\u8a0a\u82b1\u591a\u773c\u4e82\uff0c\u932f\u8aa4\u7684\u7d71\u8a08\u5b78\u76f4\u89ba\u7b49\u7b49\u601d\u8003\u9677\u9631\u3002\u6709\u4e9b\u60c5\u6cc1\u7121\u4f55\u907f\u514d\u8981\u4f5c\u51fa\u5373\u6642\u6c7a\u5b9a\uff0c\u53ea\u597d\u5118\u91cf\u6e1b\u5c11\u4f9d\u8cf4\u300c\u5feb\u601d\u300d\u7684\u901f\u5ea6\uff0c\u628a\u6c7a\u7b56\u6b0a\u5916\u5224\u7d66\u601d\u8003\u516c\u5f0f\uff0c\u8b93\u300c\u6162\u60f3\u300d\u53ef\u4ee5\u4e8b\u5148\u5f9e\u8a73\u8a08\u5283\u3002\u5c0d\u81ea\u5df1\u8981\u591a\u8a13\u7df4\u591a\u7528\u300c\u6162\u60f3\u300d\uff0c\u4f46\u5c0d\u4ed8\u5225\u4eba\u5247\u8981\u4ee4\u4ed6\u300c\u5feb\u601d\u300d\uff0c\u63a7\u5236\u4ed6\u7372\u53d6\u4f60\u60f3\u8981\u7684\u56de\u61c9\u3002\u61c9\u7528\u4e0a\u597d\u7684\u65b9\u9762\uff0c\u653f\u5e9c\u4f7f\u7528\u5fc3\u7406\u56e0\u7d20\u624b\u6bb5\uff0c\u9f13\u52f5\u4eba\u6c11\u591a\u9ede\u9000\u4f11\u5132\u84c4\uff0c\u767b\u8a18\u5668\u5b98\u6350\u8d08\uff0c\u6212\u7159\u7b49\u7b49\u3002\u58de\u7684\u65b9\u9762\uff0c\u5927\u516c\u53f8\u61c9\u7528\u5728\u92b7\u552e\u624b\u6cd5\u4e0a\uff0c\u8b93\u6211\u5011\u4e56\u4e56\u5730\u5f9e\u8377\u5305\uff0c\u638f\u9322\u51fa\u4f86\u8cb7\u90a3\u4e9b\u6c92\u6709\u7528\u7684\u6771\u897f\u3002\u4e0d\u60f3\u4f5c\u51fa\u932f\u8aa4\u7684\u6c7a\u5b9a\uff0c\u9996\u5148\u8981\u8a8d\u8b58\u300c\u5feb\u601d\u300d\u7684\u9677\u9631\uff0c\u624d\u80fd\u6709\u6548\u8b66\u5254\u81ea\u5df1\u4e0d\u8981\u8aa4\u58ae\u5176\u4e2d\u3002 \u984c\u5916\u8a71\uff0c\u300a\u5feb\u601d\u6162\u60f3\u300b\u4e2d\u6587\u7248\u7684\u7ffb\u91cb\u6c34\u5e73\uff0c\u5728\u7db2\u7d61\u4e0a\u6380\u8d77\u4e86\u8ed2\u7136\u5927\u6ce2\uff0c\u8b6f\u8005\u6d2a\u862d\u5728\u53f0\u7063\u662f\u8457\u540d\u6559\u6388\uff0c\u53ef\u662f\u5979\u7684\u7ffb\u8b6f\u6c34\u6e96\u5be6\u5728\u53eb\u4eba\u4e0d\u6562\u606d\u7dad\u3002\u4e0d\u53ea\u662f\u624b\u6c11\u4e4b\u8aa4\u7b49\u7d1a\u7684\u4e0d\u5c0f\u5fc3\u8b6f\u932f\uff0c\u800c\u662f\u5979\u5b8c\u5168\u932f\u8aa4\u7406\u89e3\u539f\u6587\uff0c\u751a\u81f3\u7121\u4e2d\u751f\u6709\u4e82\u52a0\u65b0\u610f\u601d\u3002\u6709\u8208\u8da3\u7684\u670b\u53cb\uff0c\u53ef\u4ee5\u770b\u4ee5\u4e0b\u5e7e\u7bc7\u6587\u7ae0\uff0c\u81ea\u884c\u5b9a\u65b7\u8ab0\u662f\u8ab0\u975e\uff08\u61f6\u4eba\u5305\uff0c\u6d2a\u862d\u4e8b\u4ef6\uff0c\u4e0d\u8981\u81c9\u7684\u52a3\u8b6f\uff09\u3002\u770b\u4e2d\u6587\u7248\u7684\u670b\u53cb\u8981\u5c0f\u5fc3\u4e86\uff0c\u82e5\u679c\u82f1\u8a9e\u80fd\u529b\u8a31\u53ef\uff0c\u5efa\u8b70\u770b\u82f1\u6587\u7248\u70ba\u4f73\u3002(\u6211\u81ea\u5df2\u662f\u807d\u6709\u8072\u66f8\u7248\uff0c\u524d\u524d\u5f8c\u5f8c\u807d\u4e86\u597d\u5e7e\u500b\u6708\uff0c\u56e0\u70ba\u5167\u5bb9\u771f\u7684\u5f88\u60b6\uff0c\u6700\u5f8c\u89811.5x\u500d\u901f\u64ad\u653e\uff0c\u624d\u6709\u8010\u5fc3\u807d\u5b8c\u5168\u66f8\u3002\uff09 \u4f5c\u8005\u7c21\u4ecb\uff1aDaniel Kahneman\uff0c\u7f8e\u85c9\u7336\u592a\u5fc3\u7406\u5b78\u5bb6\uff0c2002\u5e74\u8afe\u8c9d\u723e\u7d93\u6fdf\u5b78\u734e\u5f97\u4e3b\uff0c\u884c\u70ba\u7d93\u6fdf\u5b78(Behavioral Economics)\u4e4b\u7236\u3002<\/p>\n","protected":false},"author":2,"featured_media":11119,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"lc_iscn_info":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[1185,964],"class_list":["post-11117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-_books","tag-1185","tag-964"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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