{"id":15550,"date":"2023-07-04T06:40:31","date_gmt":"2023-07-04T14:40:31","guid":{"rendered":"https:\/\/www.horace.org\/blog\/?p=15550"},"modified":"2023-07-04T06:40:33","modified_gmt":"2023-07-04T14:40:33","slug":"%e5%a5%a2%e4%be%88%e5%90%8d%e7%89%8c%e7%9a%84%e5%83%b9%e5%80%bc%e5%9f%ba%e6%9c%ac%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.horace.org\/blog\/2023\/07\/04\/%e5%a5%a2%e4%be%88%e5%90%8d%e7%89%8c%e7%9a%84%e5%83%b9%e5%80%bc%e5%9f%ba%e6%9c%ac%e5%88%86%e6%9e%90\/","title":{"rendered":"\u5962\u4f88\u540d\u724c\u7684\u50f9\u503c\u57fa\u672c\u5206\u6790"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15551\" data-permalink=\"https:\/\/www.horace.org\/blog\/2023\/07\/04\/%e5%a5%a2%e4%be%88%e5%90%8d%e7%89%8c%e7%9a%84%e5%83%b9%e5%80%bc%e5%9f%ba%e6%9c%ac%e5%88%86%e6%9e%90\/e93b1c287839ecd3f8209a8b51cd6ba5-transformed-transformed\/\" 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class=\"wp-block-paragraph\">\u7576\u4e00\u500b\u4eba\u6709\u9322\u5230\u67d0\u500b\u7a0b\u5ea6\uff0c\u8cfc\u8cb7\u617e\u5c31\u6703\u5f9e\u8b1b\u6c42\u7d14\u5be6\u7528\u6027\u7684\u540d\u724c\uff0c\u628a\u76ee\u5149\u8f49\u79fb\u81f3\u5962\u4f88\u54c1\u724c\u4e0a\u3002\u82e5\u679c\u6e90\u7528\u5206\u6790\u4f4e\u50f9\u8ca8\u548c\u4e2d\u50f9\u8ca8\u7684\u89d2\u5ea6\uff0c\u8ffd\u6c42\u9ad8CP\u503c\u6027\u50f9\u6bd4\u4f8b\uff0c\u53ea\u6703\u5f97\u51fa\u8cb7\u5962\u4f88\u54c1\u724c\u662f\u975e\u7406\u6027\u7684\u8352\u8b2c\u7d50\u8ad6\u3002\u4e0d\u8a08\u6d17\u9322\u5514\u62b9\u8173\u7684\u4e8c\u4e16\u7956\uff0c\u5927\u90e8\u4efd\u8cfc\u8cb7\u5962\u79fb\u54c1\u724c\u7684\u4eba\uff0c\u90fd\u662f\u793e\u6703\u4e0a\u7684\u6210\u529f\u4eba\u4ed5\uff0c\u4ed6\u5011\u7528\u8f9b\u82e6\u5de5\u4f5c\u8cfa\u5230\u7684\u9322\uff0c\u53bb\u63db\u53d6\u8b93\u4ed6\u5011\u958b\u5fc3\u7684\u7269\u8cea\u751f\u6d3b\uff0c\u5728\u7d93\u6fdf\u5b78\u4e0a\u662f\u53ef\u4ee5\u4f5c\u51fa\u5408\u7406\u7684\u89e3\u91cb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5206\u6790\u4e2d\u4f4e\u50f9\u8ca8\u7684\u6027\u50f9\u6bd4\u7684\u6700\u5927\u76f2\u9ede\uff0c\u662f\u7528\u6cd5\u5b9a\u8ca8\u5e63\u4f5c\u70ba\u63db\u7b97\u55ae\u4f4d\uff0c\u8a08\u7b97\u591a\u5c11\u7f8e\u5143\u6216\u591a\u5c11\u6e2f\u5143\uff0c\u53bb\u63db\u53d6\u591a\u67d0\u7269\u4ef6\u7684\u591a\u5c11\u529f\u7528\u3002\u53ef\u662f\u8ca8\u5e63\u5c0d\u65bc\u6bcf\u500b\u4eba\u7684\u50f9\u503c\u4e5f\u4e0d\u540c\uff0c\u4e00\u842c\u5143\u5c0d\u5347\u6597\u5e02\u6c11\u53ef\u80fd\u662f\u4e00\u500b\u6708\u7684\u6536\u5165\uff0c\u4f46\u5c0d\u5104\u842c\u5bcc\u7fc1\u4f86\u8aaa\uff0c\u53ea\u4e0d\u904e\u662f\u6389\u843d\u5730\u4e0a\u4e5f\u4e0d\u5728\u610f\u7684\u96f6\u9322\u3002\u4e0a\u5929\u5728\u53e6\u4e00\u8655\u662f\u5f88\u516c\u5e73\u7684\uff0c\u6bcf\u500b\u4eba\u6bcf\u5929\u5c31\u53ea\u6709\u5eff\u56db\u5c0f\u6642\uff0c\u56e0\u6b64\u8a08\u7b97\u5962\u4f88\u54c1\u7684\u6027\u50f9\u6bd4\u6642\uff0c\u61c9\u8a72\u4ee5\u8cfc\u7269\u8005\u4ed8\u51fa\u7684\u52de\u52d5\u6642\u9593\u4f5c\u70ba\u57fa\u6578\u3002\u63db\u4e00\u53e5\u8a71\u8aaa\u6bcf\u500b\u4eba\u7684\u6027\u50f9\u6bd4\u8a08\u7b97\u4e5f\u4e0d\u76f8\u540c\uff0c\u7576\u4f60\u8d8a\u6709\u9322\u5c31\u8d8a\u4e0d\u4ecb\u4ed8\u51fa\u66f4\u9ad8\u7684\u50f9\u683c\uff0c\u53bb\u63db\u53d6\u90a3\u5c16\u7aef\u63a5\u8fd1\u5439\u6bdb\u6c42\u75b5\u7684\u54c1\u8cea\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e9b\u54c1\u8cea\u4e0a\u6709\u5ba2\u89c0\u6027\u5dee\u7570\u7684\u5962\u4f88\u54c1\u724c\uff0c\u800c\u7269\u4ef6\u7684\u9ad8\u50f9\u683c\u6e90\u81ea\u88fd\u9ad8\u6602\u7684\u9020\u6210\u672c\uff0c\u5982\u8d85\u7d1a\u8dd1\u8eca\u548c\u540d\u9336\u7b49\uff0c\u5169\u4ef6\u50f9\u4f4d\u7b49\u7d1a\u76f8\u8fd1\u7684\u54c1\u724c\uff0c\u662f\u6bd4\u8f03\u5bb9\u6613\u6c7a\u5b9a\u90a3\u4ef6\u6bd4\u8f03\u512a\u52dd\uff0c\u662f\u5426\u503c\u5f97\u4ed8\u51fa\u90a3\u500b\u6642\u9593\u4ee5\u4f4d\u55ae\u4f4d\u7684\u50f9\u683c\u3002\u5962\u4f88\u54c1\u7684\u4e8c\u624b\u50f9\u548c\u9650\u91cf\u7248\u7092\u8ce3\u50f9\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u57fa\u65bc\u666e\u901a\u7248\u7684\u5168\u65b0\u50f9\u683c\u53bb\u6c7a\u5b9a\uff0c\u6240\u4ee5\u4e0d\u8ad6\u662f\u4ee5\u6295\u8cc7\u89d2\u5ea6\uff0c\u9084\u662f\u7528\u62b5\u5514\u62b5\u8cb7\u7684\u5fc3\u614b\uff0c\u4e5f\u8981\u61c2\u5c0d\u901a\u8ca9\u65b0\u8ca8\u7684\u5b9a\u50f9\u683c\u4f5c\u57fa\u672c\u5206\u6790\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4ef6\u5546\u54c1\u7684\u552e\u50f9\uff0c\u53ef\u4ee5\u5927\u81f3\u5206\u70ba\u56db\u500b\u90e8\u4efd\u3002\u4e00\uff0c\u88fd\u9020\u8a2d\u8a08\u958b\u767c\u7684\u6210\u672c\uff0c\u53ea\u8981\u5ee0\u5546\u6c92\u6709\u4e82\u4f86\uff0c\u751f\u7522\u51fa\u4e00\u4e9b\u50f9\u503c\u6d88\u8017\u7684\u5783\u573e\uff08\u5982Vertu\u96fb\u8a71\uff09\uff0c\u57fa\u672c\u4e0a\u5c31\u662f\u4e00\u5206\u9322\u4e00\u5206\u8ca8\u3002\u4e8c\uff0c\u63d0\u4f9b\u670d\u52d9\u7684\u6210\u672c\uff0c\u9019\u90e8\u4efd\u7684\u50f9\u503c\u6709\u4e9b\u662f\u4ed8\u5e36\u5728\u5546\u54c1\u4e0a\uff0c\u5982\u7dad\u4fee\uff0c\u6709\u4e9b\u5247\u662f\u8cb7\u5bb6\u5728\u4eab\u53d7\u4e86\u8cfc\u8cb7\u904e\u7a0b\u6642\u800c\u50f9\u503c\u6d88\u6563\uff0c\u5982\u540d\u5e97\u7684\u670d\u52d9\uff0c\u4e0d\u61c9\u8a08\u7b97\u5728\u5546\u54c1\u7684\u50f9\u503c\u4e4b\u5167\uff0c\u7279\u5225\u662f\u8a08\u7b97\u4e8c\u624b\u8f49\u8ce3\u7684\u50f9\u683c\u3002\u4e09\uff0c\u5ee0\u5546\u5e02\u5834\u63a8\u5ee3\u884c\u92b7\u7684\u8cbb\u7528\uff0c\u9019\u90e8\u4efd\u6d88\u8cbb\u8005\u5b8c\u5168\u6c92\u6cd5\u4eab\u7528\uff0c\u5c0d\u6d88\u8cbb\u8005\u800c\u8a00\u53ea\u662f\u7d14\u8403\u4e0d\u5fc5\u8981\u7684\u6210\u672c\u3002\u56db\uff0c\u6700\u5f8c\u5c31\u662f\u5ee0\u5546\u7684\u5229\u6f64\u4e86\uff0c\u9019\u90e8\u4efd\u6bd4\u8f03\u7279\u5225\uff0c\u56e0\u70ba\u5229\u6f64\u91cf\u5316\u4e86\u6d88\u8cbb\u8005\u7684\u4e3b\u89c0\u9700\u6c42\u3002\u8d8a\u591a\u4eba\u60f3\u8981\u7684\u6771\u897f\uff0c\u5ee0\u5546\u8d8a\u6709\u8b70\u50f9\u80fd\u529b\uff0c\u7522\u751f\u51fa\u66f4\u591a\u7684\u5229\u6f64\u3002\u6703\u8755\u9322\u7684\u5962\u4f88\u54c1\u7684\u54c1\u724c\uff0c\u5927\u6168\u662f\u6b63\u5728\u8870\u843d\uff0c\u6d88\u8cbb\u8005\u61c9\u8a72\u907f\u4e4b\u5247\u5409\u5427\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8aaa\u5b8c\u540d\u724c\u57fa\u672c\u5206\u6790\u7684\u7406\u8ad6\uff0c\u5f15\u7528\u4e9b\u5be6\u969b\u4f8b\u5b50\u53bb\u770b\u770b\u3002\u8a73\u7d30\u6e96\u78ba\u7684\u6578\u5b57\uff0c\u53ef\u4ee5\u5f9e\u516c\u53f8\u5e74\u5831\u6216\u884c\u5167\u7684\u5c08\u696d\u8cc7\u8a0a\u627e\u5230\uff0c\u73fe\u5728\u53ea\u662f\u5beb\u904a\u6232\u6587\u7ae0\uff0c\u8caa\u65b9\u4fbf\u6578\u5b57\u6211\u76f4\u63a5\u554fChatGPT\uff0c\u4e0d\u4e00\u5b9a\u767e\u4efd\u767e\u6e96\u78ba\u3002\u5148\u4f86\u770b\u540d\u8eca\u7684\u6578\u5b57<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th><strong>Company<\/strong><\/th><th><strong>Profit Margin<\/strong><\/th><th><strong>Marketing Cost<\/strong><\/th><\/tr><tr><td>Lamborghini<\/td><td>28.9%<\/td><td>13.5%<\/td><\/tr><tr><td>Ferrari<\/td><td>23.61%<\/td><td>12.5%<\/td><\/tr><tr><td>Porsche<\/td><td>17.7%<\/td><td>10.0%<\/td><\/tr><tr><td>BMW<\/td><td>10.1%<\/td><td>5.0%<\/td><\/tr><tr><td>Mercedes<\/td><td>9.2%<\/td><td>4.5%<\/td><\/tr><tr><td>Toyota<\/td><td>6.61%<\/td><td>3.5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u57fa\u672c\u4e0a\u8d8a\u9ad8\u6a94\u7684\u540d\u8eca\u76c8\u5229\u80fd\u529b\u8d8a\u9ad8\uff0c\u4f46\u540c\u6642\u82b1\u8cbb\u5728\u5ba3\u50b3\u5e02\u5834\u63a8\u5ee3\u4ea6\u8d8a\u9ad8\u3002\u518d\u4f86\u770b\u770b\u540d\u9336\u7684\u6578\u5b57<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th><strong>Company<\/strong><\/th><th><strong>Profit Margin<\/strong><\/th><th><strong>Marketing Cost<\/strong><\/th><\/tr><tr><td>Omega<\/td><td>23.61%<\/td><td>12.5%<\/td><\/tr><tr><td>Rolex<\/td><td>28.9%<\/td><td>13.5%<\/td><\/tr><tr><td>Seiko<\/td><td>10.1%<\/td><td>5.0%<\/td><\/tr><tr><td>Patek Philippe<\/td><td>20.0%<\/td><td>10.0%<\/td><\/tr><tr><td>Vacheron Constantin<\/td><td>17.5%<\/td><td>8.5%<\/td><\/tr><tr><td>Audemars Piguet<\/td><td>15.0%<\/td><td>7.5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7cbe\u5de5\u9336\u4e0d\u662f\u540d\u724c\uff0c\u5229\u6f64\u6700\u4f4e\u5b8c\u5168\u4e0d\u610f\u5916\u3002\u4f46\u4e09\u5927\u540d\u9336\u7684\u5229\u6f64\uff0c\u7adf\u7136\u6bd4\u52de\u529b\u58eb\u4f4e\uff0c\u662f\u4e09\u5927\u540d\u9336\u76f8\u5c0d\u4e0a\u7269\u6709\u6240\u503c\uff0c\u9084\u662f\u52de\u58eb\u529b\u592a\u53d7\u6b61\u8fce\u5462\uff1f\u518d\u4f86\u770b\u770b\u624b\u888b\u7684\u6578\u5b57<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th><strong>Company<\/strong><\/th><th><strong>Profit Margin<\/strong><\/th><th><strong>Marketing Cost<\/strong><\/th><\/tr><tr><td>Herm\u00e8s<\/td><td>28.0%<\/td><td>18.0%<\/td><\/tr><tr><td>Louis Vuitton<\/td><td>25.0%<\/td><td>15.0%<\/td><\/tr><tr><td>Gucci<\/td><td>22.0%<\/td><td>13.0%<\/td><\/tr><tr><td>Prada<\/td><td>20.0%<\/td><td>12.0%<\/td><\/tr><tr><td>Burberry<\/td><td>18.0%<\/td><td>10.0%<\/td><\/tr><tr><td>Coach<\/td><td>16.0%<\/td><td>9.0%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5b8c\u5168\u4e0d\u61c2\u540d\u724c\u624b\u888b\u7684\u884c\u7a0b\uff0c\u5f9e\u5229\u6f64\u9ad8\u4f4e\u4f86\u770b\u6392\u540d\uff0c\u4f3c\u4e4e\u8207\u6211\u6240\u77e5\u624b\u888b\u968e\u7d1a\u5dee\u4e0d\u591a\uff0c\u53ea\u662fBurberry\u6bd4Gucci\u6392\u540d\u4f4e\u6709\u9ede\u610f\u5916\uff0c\u6211\u8a8d\u70baBurberry\u7684\u683c\u4ed4\u888b\u6bd4\u8f03\u597d\u770b\u3002\u6700\u5f8c\u770b\u770b\u6709\u4ec0\u9ebc\u540d\u724c\u6b63\u5728\u8755\u9322\uff0c\u9019\u4e9b\u724c\u5b50\u6211\u662f\u807d\u904e\u7684\uff0c\u4f46\u5b83\u5011\u662f\u5426\u6b63\u5728\u4eba\u6c23\u8870\u9000\uff0c\u8981\u6709\u52de\u61c2\u884c\u60c5\u7684\u670b\u53cb\u4ee3\u6211\u6c42\u8b49\u4e86\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th><strong>Company<\/strong><\/th><th><strong>Loss<\/strong><\/th><\/tr><tr><td>Ralph Lauren<\/td><td>$617 million<\/td><\/tr><tr><td>Michael Kors<\/td><td>$227 million<\/td><\/tr><tr><td>Kate Spade<\/td><td>$70 million<\/td><\/tr><tr><td>Brooks Brothers<\/td><td>$30 million<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p 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\u8aaa\u5b8c\u540d\u724c\u57fa\u672c\u5206\u6790\u7684\u7406\u8ad6\uff0c\u5f15\u7528\u4e9b\u5be6\u969b\u4f8b\u5b50\u53bb\u770b\u770b\u3002\u8a73\u7d30\u6e96\u78ba\u7684\u6578\u5b57\uff0c\u53ef\u4ee5\u5f9e\u516c\u53f8\u5e74\u5831\u6216\u884c\u5167\u7684\u5c08\u696d\u8cc7\u8a0a\u627e\u5230\uff0c\u73fe\u5728\u53ea\u662f\u5beb\u904a\u6232\u6587\u7ae0\uff0c\u8caa\u65b9\u4fbf\u6578\u5b57\u6211\u76f4\u63a5\u554fChatGPT\uff0c\u4e0d\u4e00\u5b9a\u767e\u4efd\u767e\u6e96\u78ba\u3002\u5148\u4f86\u770b\u540d\u8eca\u7684\u6578\u5b57 Company Profit Margin Marketing Cost Lamborghini 28.9% 13.5% Ferrari 23.61% 12.5% Porsche 17.7% 10.0% BMW 10.1% 5.0% Mercedes 9.2% 4.5% Toyota 6.61% 3.5% \u57fa\u672c\u4e0a\u8d8a\u9ad8\u6a94\u7684\u540d\u8eca\u76c8\u5229\u80fd\u529b\u8d8a\u9ad8\uff0c\u4f46\u540c\u6642\u82b1\u8cbb\u5728\u5ba3\u50b3\u5e02\u5834\u63a8\u5ee3\u4ea6\u8d8a\u9ad8\u3002\u518d\u4f86\u770b\u770b\u540d\u9336\u7684\u6578\u5b57 Company Profit Margin Marketing Cost Omega 23.61% 12.5% Rolex 28.9% 13.5% 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\u4f5c\u70ba\u4e00\u500b\u7cbe\u660e\u7684\u74b0\u4fdd\u6d88\u8cbb\u8005\ufe50\u5728\u8cfc\u8cb7\u50f9\u683c\u6602\u8cb4\u7684\u7da0\u8272\u98df\u7269\u524d\ufe50\u8acb\u505c\u4e0b\u4f86\u601d\u8003\u4e00\u4e0b\ufe50\u8cb7\u7da0\u8272\u98df\u7269\u771f\u7684\u6709\u52a9\u74b0\u4fdd\u55ce\ufe56 \u53c3\u8003\u8cc7\u6599\ufe55The Economist Dec 7th 2006","rel":"","context":"In &quot;\u653f\u6cbb\u7d93\u6fdf&quot;","block_context":{"text":"\u653f\u6cbb\u7d93\u6fdf","link":"https:\/\/www.horace.org\/blog\/category\/_society\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2007\/01\/organic.jpg?fit=421%2C314&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":654,"url":"https:\/\/www.horace.org\/blog\/2006\/12\/20\/%e7%9a%84%e5%a3%ab%e5%88%b6%e5%ba%a6%e7%9a%84%e5%95%8f%e9%a1%8c\/","url_meta":{"origin":15550,"position":1},"title":"\u7684\u58eb\u5236\u5ea6\u7684\u554f\u984c","author":"hevangel","date":"December 20, 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