{"id":2149,"date":"2009-04-13T15:22:04","date_gmt":"2009-04-13T23:22:04","guid":{"rendered":"http:\/\/www.horace.org\/blog\/?p=2149"},"modified":"2009-04-13T15:22:05","modified_gmt":"2009-04-13T23:22:05","slug":"made-to-stick-%e5%89%b5%e6%84%8f%e7%b2%98%e5%8a%9b%e5%ad%b8-chip-heath-dan-heath","status":"publish","type":"post","link":"https:\/\/www.horace.org\/blog\/2009\/04\/13\/made-to-stick-%e5%89%b5%e6%84%8f%e7%b2%98%e5%8a%9b%e5%ad%b8-chip-heath-dan-heath\/","title":{"rendered":"Made to Stick \u5275\u610f\u7c98\u529b\u5b78 &#8211; Chip Heath &#038; Dan Heath"},"content":{"rendered":"<p><a title=\"Made to Stick\" href=\"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2009\/01\/d9500251-16d2-45b7-bedd-5bb174feb06aimg100.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2009\/01\/d9500251-16d2-45b7-bedd-5bb174feb06aimg100.thumbnail.jpg?w=474\" alt=\"Made to Stick\" 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\u52d5\u7269\ufe50\u807d\u773e\u7684\u7406\u6027\u6709\u6642\u53cd\u800c\u6703\u59a8\u7919\u4ed6\u5167\u5316\u8a8d\u540c\u4f60\u7684\u8aaa\u8a71\u3002\u7b2c\u516d\u8981\u8aaa\u6545\u4e8b(Stories)\ufe50\u5c0f\u670b\u53cb\u611b\u807d\u6545\u4e8b\ufe50\u5927\u4eba\u4e5f\u4e00\u6a23\u611b\u807d\ufe50\u751a\u81f3\u6703\u807d\u4e0d\u662f\u5f88\u597d\u807d\u7684\u6545\u4e8b\u3002<\/p>\n<p>\u9084\u6709\u4e00\u500b\u4e3b\u984c\u8cab\u7a7f\u5168\u66f8\ufe50\u9019\u4e5f\u662f\u8aaa\u8a71\u7c98\u6027\u6700\u6700\u91cd\u8981\u7684\u95dc\u9375\ufe50\u5c0f\u5fc3\u4e0d\u8981\u8aa4\u58ae\u77e5\u8b58\u7684\u5492\u8a5b(Curse of Knowledge)\u3002\u8a18\u8457\u4e0d\u8981\u5047\u8a2d\u807d\u773e\u64c1\u4f60\u7684\u5168\u90e8\u77e5\u8b58\ufe50\u5f88\u591a\u6642\u5019\u6211\u5011\u8aaa\u8a71\u6642\u4ee5\u70ba\u5f88\u986f\u6dfa\u7684\u6771\u897f\ufe50\u807d\u773e\u807d\u4e0d\u660e\u767d\u5c31\u662f\u807d\u4e0d\u660e\u767d\ufe50\u807d\u4e0d\u660e\u767d\u5c31\u81ea\u7136\u4e0d\u6703\u6709\u8a18\u61b6\u4e86\u3002\u9084\u8aaa\u591a\u6700\u5f8c\u4e00\u9ede\ufe50\u6c92\u6709\u7528\u7684\u8cc7\u6599\u5f88\u5feb\u5c31\u6703\u88ab\u8166\u888b\u522a\u6389\ufe50\u82e5\u679c\u4f60\u7684\u8aaa\u8a71\u60f3\u767c\u63ee\u4f5c\u7528\ufe50\u60f3\u4eba\u8a18\u5f97\u4e0d\u8981\u807d\u904e\u5c31\u7b97\u6578\ufe50\u8981\u8b93\u4eba\u628a\u8aaa\u8a71\u8f49\u5316\u6210\u884c\u52d5\u3002\u770b\u5b8c\u6211\u9019\u7bc7\u66f8\u8a55\ufe50\u4f60\u6c92\u6709\u60f3\u770b\u300a\u5275\u610f\u7c98\u529b\u5b78\u300b\u7684\u885d\u52d5\u5462\ufe56<\/p>\n<p>\u8a02\u66f8\u9023\u7d50\ufe55<a href=\"http:\/\/www.cp1897.com.hk\/product_info.php?BookId=9789867059871\">\u4e2d\u6587\u7248<\/a> (\u5546\u52d9) \/ <a href=\"http:\/\/www.amazon.com\/Made-Stick-Ideas-Survive-Others\/dp\/1400064287\/ref=pd_bbs_sr_1?ie=UTF8&amp;s=books&amp;qid=1239664727&amp;sr=8-1\">\u82f1\u6587\u7248<\/a> 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Knowledge)\u3002\u8a18\u8457\u4e0d\u8981\u5047\u8a2d\u807d\u773e\u64c1\u4f60\u7684\u5168\u90e8\u77e5\u8b58\ufe50\u5f88\u591a\u6642\u5019\u6211\u5011\u8aaa\u8a71\u6642\u4ee5\u70ba\u5f88\u986f\u6dfa\u7684\u6771\u897f\ufe50\u807d\u773e\u807d\u4e0d\u660e\u767d\u5c31\u662f\u807d\u4e0d\u660e\u767d\ufe50\u807d\u4e0d\u660e\u767d\u5c31\u81ea\u7136\u4e0d\u6703\u6709\u8a18\u61b6\u4e86\u3002\u9084\u8aaa\u591a\u6700\u5f8c\u4e00\u9ede\ufe50\u6c92\u6709\u7528\u7684\u8cc7\u6599\u5f88\u5feb\u5c31\u6703\u88ab\u8166\u888b\u522a\u6389\ufe50\u82e5\u679c\u4f60\u7684\u8aaa\u8a71\u60f3\u767c\u63ee\u4f5c\u7528\ufe50\u60f3\u4eba\u8a18\u5f97\u4e0d\u8981\u807d\u904e\u5c31\u7b97\u6578\ufe50\u8981\u8b93\u4eba\u628a\u8aaa\u8a71\u8f49\u5316\u6210\u884c\u52d5\u3002\u770b\u5b8c\u6211\u9019\u7bc7\u66f8\u8a55\ufe50\u4f60\u6c92\u6709\u60f3\u770b\u300a\u5275\u610f\u7c98\u529b\u5b78\u300b\u7684\u885d\u52d5\u5462\ufe56 \u8a02\u66f8\u9023\u7d50\ufe55\u4e2d\u6587\u7248 (\u5546\u52d9) \/ \u82f1\u6587\u7248 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&quot;\u66f8\u8a55&quot;","block_context":{"text":"\u66f8\u8a55","link":"https:\/\/www.horace.org\/blog\/category\/_books\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2006\/12\/0671579592.jpg?fit=291%2C254&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3893,"url":"https:\/\/www.horace.org\/blog\/2010\/01\/19\/fooled-by-randomness-nassim-nicholas-talech\/","url_meta":{"origin":2149,"position":2},"title":"Fooled by Randomness &#8211; Nassim Nicholas Talech","author":"hevangel","date":"January 19, 2010","format":false,"excerpt":"\u53bb\u5e74\u91d1\u878d\u6d77\u562f\u83ef\u723e\u8857\u6295\u8cc7\u9280\u884c\u50b7\u4ea1\u6158\u91cd\ufe50\u53ef\u662f\u537b\u6367\u7d05\u4e86\u300c\u9ed1\u5929\u9d5d\u7406\u8ad6\u300d\u9019\u672c\u66f8\u548c\u5176\u4f5c\u8005Nassim Nicholas Talech\u3002\u6b64\u541b\u6295\u8cc7\u773c\u5149\u7368\u5230\u751a\u6709\u9060\u898b\ufe50\u5728\u4e00\u773e\u57fa\u91d1\u7d93\u7406\u9084\u6c89\u9189\u5728\u7d93\u6fdf\u6cab\u7684\u6642\u5019\ufe50\u4ed6\u5df2\u7d93\u9810\u8a00\u91d1\u878d\u6d77\u562f\u7121\u53ef\u907f\u514d\ufe50\u4f86\u81e8\u53ea\u662f\u9072\u65e9\u7684\u554f\u984c\u3002\u91d1\u878d\u6d77\u562f\u4ee4\u4e0d\u5c11\u6295\u8cc7\u8005\u4e00\u8216\u6e05\u888b\ufe50\u4ed6\u7684\u57fa\u91d1\u537b\u9006\u5e02\u72c2\u8cfa\u4e00\u767e\u4e8c\u5341\u5104\u3002Talech\u4e26\u975e\u666e\u901a\u7684\u83ef\u723e\u8857\u57fa\u91d1\u7d93\u7406\ufe50\u9664\u4e86\u7ba1\u7406\u57fa\u91d1\u5916\ufe50\u4ed6\u9084\u5728\u5927\u5b78\u7576\u54f2\u5b78\u6559\u6388\ufe50\u7814\u7a76\u96a8\u6a5f\u7387\u7684\u8a8d\u77e5\u8ad6\u3002 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&quot;\u66f8\u8a55&quot;","block_context":{"text":"\u66f8\u8a55","link":"https:\/\/www.horace.org\/blog\/category\/_books\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2009\/12\/9780141031484.jpg?fit=429%2C650&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12034,"url":"https:\/\/www.horace.org\/blog\/2017\/03\/28\/antifragile-nassim-nicholas-taleb\/","url_meta":{"origin":2149,"position":3},"title":"Antifragile &#8211; Nassim Nicholas Taleb","author":"hevangel","date":"March 28, 2017","format":false,"excerpt":"\u6191\u300a\u9ed1\u5929\u9d5d\u300b\u9810\u6e2c\u96f6\u516b\u5e74\u91d1\u878d\u6d77\u562f\u4e00\u8209\u6210\u540d\u7684Nassim Nicholas 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