{"id":3257,"date":"2009-07-23T00:01:19","date_gmt":"2009-07-23T08:01:19","guid":{"rendered":"http:\/\/www.horace.org\/blog\/?p=3257"},"modified":"2009-07-23T00:10:04","modified_gmt":"2009-07-23T08:10:04","slug":"how-geeks-consume-media","status":"publish","type":"post","link":"https:\/\/www.horace.org\/blog\/2009\/07\/23\/how-geeks-consume-media\/","title":{"rendered":"How geeks consume media"},"content":{"rendered":"<p>A 15 years old intern at Morgan Stanley wrote an report on <a href=\"http:\/\/www.scribd.com\/doc\/17319794\/How-Teenagers-Consume-Media\">How Teenagers Consume Media<\/a>.  The mass media pick up report and thought they found the crystal ball on how to analyze the teens market.  Maybe the mass media belongs to the previous generation, they don&#8217;t understand how technology had changed our life.  Given credit to the 15 years old, the report is well written, but the finding is nothing new.  It is just plain common sense with basic laws of economy.  Teenagers are short on money, so they will spend wisely on the product or service that give them most value.  It&#8217;s not surprising to see teenager consuming behavior parallel those of 30 something first digital generation who witness the birth of computer and internet.  Engineers and computer geeks may have more pocket money, but in the heart we are as cheap as teenagers.\u00a0 Here is my report on &#8220;How Geeks Consume Media&#8221; .<\/p>\n<ul>\n<li>Radio\n<ul>\n<li>Teens don&#8217;t listen to radio, geeks neither.\u00a0 Radio is so 70&#8217;s.\u00a0 Except live news, nothing on the radio is not on the net.<\/li>\n<\/ul>\n<\/li>\n<li> TV\n<ul>\n<li>Teens don&#8217;t watch much TV, geeks neither.  We watch downloaded TV shows online at our convenience.\u00a0 Why let TV schedule control your life?<\/li>\n<\/ul>\n<\/li>\n<li>Newspaper\n<ul>\n<li>Teens read news online or free newspaper, geeks are the same.\u00a0 I sometimes read real newspaper, but I admit I am old fashion.<\/li>\n<\/ul>\n<\/li>\n<li>Gaming\n<ul>\n<li>This one is different.\u00a0 Geeks don&#8217;t have time for games.<\/li>\n<\/ul>\n<\/li>\n<li>Internet\n<ul>\n<li>Teens don&#8217;t use twitter, nor geeks.\u00a0 150 characters is not enough for any meaningful.\u00a0 Only those self proclaim hippy lefties use twitter.\u00a0 We use facebook though.<\/li>\n<\/ul>\n<\/li>\n<li>Directory\n<ul>\n<li>Both teens and geeks wonders what&#8217;s the use of the\u00a0 Yellow Page?\u00a0 The only use of the Yellow Page I can think of used by the police to torture suspects.<\/li>\n<\/ul>\n<\/li>\n<li>Ads\n<ul>\n<li>Teens ignores stupid ads, geeks are the same.\u00a0 However we love clever ads and even watch it on Youtube.\u00a0 And everyone hates banner ads.\u00a0 Teens simply ignore them, we use plug-ins to filter them.<\/li>\n<\/ul>\n<\/li>\n<li>Music\n<ul>\n<li>Teens don&#8217;t pay for music, nor the geeks.\u00a0 99 cent a song is way too expensive, never mind that it comes with many restrictions.\u00a0 Music should be free for download.<\/li>\n<\/ul>\n<\/li>\n<li>Cinema\n<ul>\n<li>This one is different.\u00a0 Geeks don&#8217;t have time go to theater every week.\u00a0 But both teens and geeks download movies.\u00a0 Most movies do never worth the rental fee, never mind buying DVD or tickets.<\/li>\n<\/ul>\n<\/li>\n<li>Mobile Phone\n<ul>\n<li>Geeks loves gadgets and can afford them, but teens can&#8217;t.\u00a0 Teens never purchase ring tone or wallpaper from the carrier.\u00a0 We always wonder who would anyone pay 2 bucks for something that is essentially free if you know how to upload it to the phone.<\/li>\n<\/ul>\n<\/li>\n<li>TV, Computer, Console\n<ul>\n<li>Here is where the purchasing power between geeks and teens make a big difference.<\/li>\n<li>Teens uses Windows, Geeks use anything but Windows.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A 15 years old intern at Morgan Stanley wrote an report on How Teenagers Consume Media. The mass media pick up report and thought they found the crystal ball on how to analyze the teens market. Maybe the mass media belongs to the previous generation, they don&#8217;t understand how technology had changed our life. Given &hellip; <a href=\"https:\/\/www.horace.org\/blog\/2009\/07\/23\/how-geeks-consume-media\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How geeks consume media<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"lc_iscn_info":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[303,500],"class_list":["post-3257","post","type-post","status-publish","format-standard","hentry","category-_scribble","tag-technology","tag-y-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How geeks consume media - \u54f2\u5b50\u6232 Philosophist\u2019s Camp<\/title>\n<meta name=\"description\" content=\"A 15 years old intern at Morgan Stanley wrote an report on How Teenagers Consume Media. The mass media pick up report and thought they found the crystal\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horace.org\/blog\/2009\/07\/23\/how-geeks-consume-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How geeks consume media - \u54f2\u5b50\u6232 Philosophist\u2019s Camp\" \/>\n<meta property=\"og:description\" content=\"A 15 years old intern at Morgan Stanley wrote an report on How Teenagers Consume Media. The mass media pick up report and thought they found the crystal\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horace.org\/blog\/2009\/07\/23\/how-geeks-consume-media\/\" \/>\n<meta property=\"og:site_name\" content=\"\u54f2\u5b50\u6232 Philosophist\u2019s Camp\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/horace.org\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/horace.org\" \/>\n<meta property=\"article:published_time\" content=\"2009-07-23T08:01:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-07-23T08:10:04+00:00\" \/>\n<meta name=\"author\" content=\"hevangel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@horaceorg\" \/>\n<meta name=\"twitter:site\" content=\"@horaceorg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hevangel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/2009\\\/07\\\/23\\\/how-geeks-consume-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/2009\\\/07\\\/23\\\/how-geeks-consume-media\\\/\"},\"author\":{\"name\":\"hevangel\",\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/#\\\/schema\\\/person\\\/c8d9e8e7a71d343b4b2c4ef4365cdb4c\"},\"headline\":\"How geeks consume media\",\"datePublished\":\"2009-07-23T08:01:19+00:00\",\"dateModified\":\"2009-07-23T08:10:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/2009\\\/07\\\/23\\\/how-geeks-consume-media\\\/\"},\"wordCount\":477,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/#\\\/schema\\\/person\\\/c8d9e8e7a71d343b4b2c4ef4365cdb4c\"},\"keywords\":[\"technology\",\"y generation\"],\"articleSection\":[\"Daily Scribble\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.horace.org\\\/blog\\\/2009\\\/07\\\/23\\\/how-geeks-consume-media\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/2009\\\/07\\\/23\\\/how-geeks-consume-media\\\/\",\"url\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/2009\\\/07\\\/23\\\/how-geeks-consume-media\\\/\",\"name\":\"How geeks consume media - \u54f2\u5b50\u6232 Philosophist\u2019s Camp\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/#website\"},\"datePublished\":\"2009-07-23T08:01:19+00:00\",\"dateModified\":\"2009-07-23T08:10:04+00:00\",\"description\":\"A 15 years old intern at Morgan Stanley wrote an report on How Teenagers Consume Media. 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Revenue Canada, aka taxman, sues the headmaster and teachers living on campus understating their taxable benefits on free rent. The headmaster claim a taxable benefit of $6000 per year, on a two stories house over looking Lake Ontario.\u2026","rel":"","context":"In &quot;Daily Scribble&quot;","block_context":{"text":"Daily Scribble","link":"https:\/\/www.horace.org\/blog\/category\/_scribble\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3140,"url":"https:\/\/www.horace.org\/blog\/2009\/06\/21\/the-sky-is-literally-the-limit\/","url_meta":{"origin":3257,"position":3},"title":"The sky is, literally, the limit","author":"hevangel","date":"June 21, 2009","format":false,"excerpt":"The previous generation looks up to the stars and have sky as their limit. This generation has put too much focus on Earth and become the prisoner of gravity. Nicolas Mokhoff - EE Times (06\/22\/2009 12:01 AM EDT) On July 20, 1969, as humans set foot on an astronomical body\u2026","rel":"","context":"In &quot;News Clips&quot;","block_context":{"text":"News Clips","link":"https:\/\/www.horace.org\/blog\/category\/_reference\/_newsclips\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4021,"url":"https:\/\/www.horace.org\/blog\/2010\/02\/01\/the-engineering-gap\/","url_meta":{"origin":3257,"position":4},"title":"The engineering gap","author":"hevangel","date":"February 1, 2010","format":false,"excerpt":"My experience agrees with the articles that many Indian engineers are not as good as they claim to be. But I don't think a new standardize test will solve the problem. The test only would work until some PREP school cracked the marking scheme and training loads of high marks\u2026","rel":"","context":"In &quot;News Clips&quot;","block_context":{"text":"News Clips","link":"https:\/\/www.horace.org\/blog\/category\/_reference\/_newsclips\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2185,"url":"https:\/\/www.horace.org\/blog\/2009\/03\/02\/gapping-the-generation-gap\/","url_meta":{"origin":3257,"position":5},"title":"Gapping the generation gap","author":"hevangel","date":"March 2, 2009","format":false,"excerpt":"Yesterday, Pat's church choir held a hot pot dinner social gathering event. Although I am not part of the choir, I tagged along as the choir director's husband and the choir side kick for putting away the microphone after mass every week. 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