{"id":3436,"date":"2009-09-15T15:38:59","date_gmt":"2009-09-15T23:38:59","guid":{"rendered":"http:\/\/www.horace.org\/blog\/2009\/09\/15\/have-designers-lost-the-ability-to-be-creative\/"},"modified":"2009-09-15T15:38:59","modified_gmt":"2009-09-15T23:38:59","slug":"have-designers-lost-the-ability-to-be-creative","status":"publish","type":"post","link":"https:\/\/www.horace.org\/blog\/2009\/09\/15\/have-designers-lost-the-ability-to-be-creative\/","title":{"rendered":"Have Designers Lost The Ability To Be Creative?"},"content":{"rendered":"

\nIn the global economy of outsourcing, design knowledge is slowly become a commodity. Low wage workers in third world countries will eventually learn your know-hows and technical skills. The only want to stay competitive is be creative. That’s what really set excellence apart from the mediocre.\n<\/p><\/blockquote>\n

<\/p>\n

by Rob Evans – ED Online – May 28, 2009
\nYou can’t assume that you’re playing at the top of your game. Take an honest look at your own work and ask if it’s the best you can do.<\/p>\n

Life if full of unassailable assumed truths, and it\u2019s an often disturbing but always constructive exercise to challenge them. Let\u2019s start by questioning an easy one from everyday life: are you a good driver?<\/p>\n

Your instinctive answer is undoubtedly yes, and you would receive the same answer from anyone else you ask. But there are obviously loads of hopeless drivers on the roads. It just so happens that you, or anyone that\u2019s asked, isn\u2019t one of them\u2014supposedly. It\u2019s a self-reassuring assumed truth.<\/p>\n

You can challenge yourself with lots of assumed truths. Do you treat people fairly? Are you broad-minded? Does the West dominate innovation? Again, the instinctive answer to them all is yes. But your lack of an objective view should create doubt. The last one is a trap, though you get the idea.<\/p>\n

Here\u2019s another: are you creative? Most of us have sufficient self belief to say yes. If you\u2019re an electronics design engineer, it\u2019s unquestionably true, because design is a creative process by definition. The real and challenging question, though, is if you apply that creativity to the benefit of the final product being developed. Watch out for the instinctive \u201cyes\u201d answer here, because that assumed truth needs scrutiny.<\/p>\n

What Creativity Really Means<\/p>\n

Creative engineering that adds value to a product isn\u2019t the beautiful sweep of a cluster of bus tracks on a printed-circuit board (PCB), nor is it a succinct chunk of code that\u2019s stunning in its simplistic elegance. This design panache might make you feel all warm and fuzzy, but it\u2019s only creative from the focused world of the individual design domains. And, frankly, it doesn\u2019t influence the success of the final product.<\/p>\n

Creativity in engineering has profound and tangible value when it makes a product unique among its competitors. It might manifest itself as a total new genre of product or a groundbreaking new experience for the end user. But either way, it\u2019s when innovation through creativity has delivered a sustainable market advantage to a product as a whole.<\/p>\n

With this higher-level, real-world definition of engineering creativity that counts, consider again if you deliver that benefit to the final product. Chances are you can\u2019t because of the restrictions imposed by the electronics design environment and methodology you use.<\/p>\n

Now we get down to direct questions that aren\u2019t clouded by assumed truths. Do you have the opportunity to explore new ideas, experiment with new technology, and pursue \u201cwhat if\u201d questions as part of the design process? Innovation is the process of harnessing and applying creativity, but the right design systems and approach need to be in place to allow it to happen. If this isn\u2019t the case, then your creative potential is being squandered.<\/p>\n

It\u2019s not only the benefits that design creativity brings to a product that are lost. It\u2019s also the very factor that makes you as a design engineer unique and valuable. In an increasingly globalized electronics industry where design knowledge has become a commodity, there are now millions of engineers around the globe that can do your job. Perhaps there is another dubious assumed truth here: \u201cOf course my designs are special and unique.\u201d<\/p>\n

Acquiring and building engineering knowledge is only a temporary advantage\u2014others will quickly learn. Your creative ability is what can set you apart from the rest, but only if you apply it. And it appears, today, most engineers can\u2019t. A large part of the blame for this lies squarely at the feet of the very electronics technology we employ in designs.<\/p>\n

Where Did Creativity Go?<\/p>\n

The rapid evolution of device technologies means that where we once developed designs based exclusively on physical hardware, a product design now involves a complex mix of hardware, software, programmable hardware, and mechanical design. The result is an explosion in the complexity of the design process and a matching increase in the segmentation and constraints applied to manage that complexity.<\/p>\n

From an engineer\u2019s perspective, this course of isolating and bolting down the design processes has destroyed the opportunities for creativity, and therefore the path to true innovation in product design. To make matters worse, it also removes the ability to distinguish your unique value as an electronics engineer.<\/p>\n

Other factors are at play as well. The increasing competition imposed by a global electronics design industry has ramped up the pressure to get products to market quickly. Although time-to-market is only a temporary advantage, it nonetheless squeezes the engineering schedules to a point where exploring new concepts and accepting their associated risk is untenable.<\/p>\n

A New View<\/p>\n

Design engineers need the opportunity to experiment, explore, and even productively fail. This is the font of design creativity and the innovative products it can deliver. To reach this point, we need to change our approach to electronics design and the systems we use to apply that methodology. This means standing back and taking a high-level, holistic view of the design process. It considers the product development in its entirety and focuses on the end user\u2019s sustained experience with that product and the company itself.<\/p>\n

Such an approach pulls back the view of design from a blinkered, domain-specific tactic to one that fosters collaborative product design as one task and one process. Creativity can leapfrog an insular perspective and be redirected at the product experience itself and how it hooks into broader ecosystems.<\/p>\n

With the current segmented and constrained design systems (the conventional divide and conquer methodology), this new open approach to product design isn\u2019t possible. It requires many of the existing boundaries within electronics design to be broken down and new, flexible ways to design to be reintroduced.<\/p>\n

Engineering project teams are ultimately designing one product and should use a single design environment that encompasses the entire design process. Product design can then be tackled with high-level processes as a single task, starting with the concepts and functionality that are defined in the soft domain, while hardware is \u201cplugged in\u201d to suit when needed.<\/p>\n

By effectively \u201cdisconnecting\u201d the functional intelligence of a design (defined by its soft elements) from the hardware it resides on, creative innovation is no longer limited by predefined hardware constraints. The single design environment allows creative ideas to permeate through all domains without risk, freeing all engineers to explore their ideas and visions with a clear view to the final product.<\/p>\n

When such a system is in place, applying this high-level approach to electronics design will free your engineering creativity to develop the next generation of connected electronic products. True innovation in electronics design comes from engineering creativity and the opportunity to explore ideas. And we\u2019re all familiar with it, because it\u2019s built in. It\u2019s the unique \u201caha!\u201d moment, the moment when the right combination of synapses fires in your frontal lobe, and in practice, when you have pursued the right \u201cwhat if\u201d questions.<\/p>\n

It\u2019s also critical to a product\u2019s ability to compete in the market and to your survival as an engineer in an increasingly globalized electronics design industry and a troubled economy. Here\u2019s one last assumed truth to consider: \u201cEverything will really be okay in the end. I just need to ride it out.\u201d It won\u2019t, you know. Now is the time to act. <\/p>\n","protected":false},"excerpt":{"rendered":"

In the global economy of outsourcing, design knowledge is slowly become a commodity. Low wage workers in third world countries will eventually learn your know-hows and technical skills. The only want to stay competitive is be creative. That’s what really set excellence apart from the mediocre.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"lc_iscn_info":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[15],"tags":[421,442],"class_list":["post-3436","post","type-post","status-publish","format-standard","hentry","category-_newsclips","tag-career","tag-electronic-design"],"yoast_head":"\nHave Designers Lost The Ability To Be Creative? - \u54f2\u5b50\u6232 Philosophist\u2019s Camp<\/title>\n<meta name=\"description\" content=\"In the global economy of outsourcing, design knowledge is slowly become a commodity. 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In the article, it is interesting to learn back in 2001, before Apple release its first iPod, it wanted to license the hardware from Creative. Back then Apple was the\u2026","rel":"","context":"In "Daily Scribble"","block_context":{"text":"Daily Scribble","link":"https:\/\/www.horace.org\/blog\/category\/_scribble\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4521,"url":"https:\/\/www.horace.org\/blog\/2010\/06\/17\/dac-technical-review-day-3\/","url_meta":{"origin":3436,"position":1},"title":"DAC Technical Review (Day 3)","author":"hevangel","date":"June 17, 2010","format":false,"excerpt":"In the 3rd day of DAC, I went to the user track presentation on formal verification, checked out the booth of Onespin, Jasper, SpringSoft, Tuscany, AMIQ, Starnet, Forte Design System and Cypber WorkBench User track presentation on formal verification The user track presentation is where users of the EDA present\u2026","rel":"","context":"In "Daily Scribble"","block_context":{"text":"Daily Scribble","link":"https:\/\/www.horace.org\/blog\/category\/_scribble\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":429,"url":"https:\/\/www.horace.org\/blog\/2006\/06\/15\/intelligent-design\/","url_meta":{"origin":3436,"position":2},"title":"Intelligent Design","author":"hevangel","date":"June 15, 2006","format":false,"excerpt":"Last week I made a speech about evolution and intelligent design (ID) in Toastmaster. The topic is very contraversial, but my speech is strictly limited to inquire whether intelligent design is science. Somehow someone in the audience found it intriguing and decided to feather develope the arguments. He invited people\u2026","rel":"","context":"In "Daily Scribble"","block_context":{"text":"Daily Scribble","link":"https:\/\/www.horace.org\/blog\/category\/_scribble\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2961,"url":"https:\/\/www.horace.org\/blog\/2009\/05\/22\/interview-from-a-different-perspective\/","url_meta":{"origin":3436,"position":3},"title":"Interview from a different perspective","author":"hevangel","date":"May 22, 2009","format":false,"excerpt":"Contrary to the hiring freeze, my department is hiring new people, both new graduate and engineer position. I have been spending lots of my time doing interview in the past two weeks. I haven't went to any interview for many years. This time, I am sitting on the other side\u2026","rel":"","context":"In "Daily Scribble"","block_context":{"text":"Daily Scribble","link":"https:\/\/www.horace.org\/blog\/category\/_scribble\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":453,"url":"https:\/\/www.horace.org\/blog\/2006\/07\/13\/mentoring\/","url_meta":{"origin":3436,"position":4},"title":"Mentoring","author":"hevangel","date":"July 13, 2006","format":false,"excerpt":"Today the co-op student from another project came ask me questions about verificaiton. I guess I am the only guy in the area knowledgable in verification and yet kind enough to answer her questions. Her task is pretty straight forward, testing a minor change in one of the blocks. She\u2026","rel":"","context":"In "Daily Scribble"","block_context":{"text":"Daily Scribble","link":"https:\/\/www.horace.org\/blog\/category\/_scribble\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2159,"url":"https:\/\/www.horace.org\/blog\/2009\/02\/05\/seiko-spring-drive\/","url_meta":{"origin":3436,"position":5},"title":"Seiko Spring Drive","author":"hevangel","date":"February 5, 2009","format":false,"excerpt":"I always fantasy about mechanical watch. I think mechanical watch is a more true art form than many other so-called arts, such as meaningless fine arts. Watch making originate from the quest of making an accurate time piece to calculate the longitude in high seas. Today, we can find a\u2026","rel":"","context":"In "Daily Scribble"","block_context":{"text":"Daily Scribble","link":"https:\/\/www.horace.org\/blog\/category\/_scribble\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2009\/02\/seikospringdrive.jpg?fit=600%2C423&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2009\/02\/seikospringdrive.jpg?fit=600%2C423&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2009\/02\/seikospringdrive.jpg?fit=600%2C423&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_likes_enabled":false,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/posts\/3436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/comments?post=3436"}],"version-history":[{"count":0,"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/posts\/3436\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/media?parent=3436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/categories?post=3436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/tags?post=3436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}