{"id":5181,"date":"2011-01-13T11:33:43","date_gmt":"2011-01-13T19:33:43","guid":{"rendered":"http:\/\/www.horace.org\/blog\/?p=5181"},"modified":"2011-01-13T11:33:43","modified_gmt":"2011-01-13T19:33:43","slug":"it-pays-to-give","status":"publish","type":"post","link":"https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/","title":{"rendered":"It pays to give"},"content":{"rendered":"

\nI highly doubt this scheme will work with engineers, we are trained to rationalize our decisions. If free is an option, why pay? Donating the money to the same charity separately yields better return, at least you can get the tax credit.\n<\/p><\/blockquote>\n

Economist, Jan 13 2011
\nAllowing consumers to set their own prices can be good for business; even better if the firms give some of it to charity<\/p>\n

IN OCTOBER 2007 Radiohead, a British rock group, released its first album in four years, \u201cIn Rainbows\u201d, as a direct digital download. The move drew a fair bit of attention (including from this newspaper) not only because it represented a technological thumb in the eye to the traditional music industry, but also because the band allowed listeners to pay whatever they wished for it. Some 60% of those who seized the opportunity paid nothing at all, but the band seemed pleased with the result; one estimate had it earning nearly $3m from the experiment.<\/p>\n

One group outside the music industry taking an interest was a trio of professors then at the Rady School of Management at the University of California, San Diego: Ayelet Gneezy, Uri Gneezy and Leif Nelson (who is now at the Haas School of Business at the University of California, Berkeley). Inspired, they designed a series of experiments to gauge whether pay-what-you-want pricing would work for other businesses. Their most recent experiment, co-authored with Amber Brown of Disney Research and published in Science, also stirred in a new element: would it make any difference if firms donated some of the pay-what-you-want fee to charity?<\/p>\n

The authors set up their pricing experiment at the exit of a roller-coaster ride at a large amusement park. Riders were offered a photograph of themselves, snapped mid-coast. The usual price was $12.95, but on one day riders were told they could pay what they wished, including taking the photo for free. A second group was charged the full price but told that half the money would go to a well-regarded health charity. Yet a third group could set the price and see half of their chosen amount donated.<\/p>\n

Allowing customers to set the price dramatically increased the percentage of buyers\u2014from less than 1% to 8%. Even accounting for those who took a free photo, the amusement park collected more revenue on the pay-what-you-want day than when selling for the usual fixed price. <\/p>\n

The authors also found that of the customers who were allowed to pay what they want, those who were told that half the money would go to a good cause paid substantially more than those who were not told about the charitable donation\u2014to the point that revenue more than tripled. (The charity did, indeed, get its promised cut.) The smallest number of purchases, meanwhile, came the day that customers had to pay the full $12.95 but half was donated. <\/p>\n

Therefore more than simple altruism was motivating the customers who gave money for a photo they could have had for free. \u201cOne of the quirks about paying what you want,\u201d suggests Mr Nelson, \u201cis that it starts to signal something about who you are. Every dollar you spend is a direct reflection of how much you care about this charity and what kind of person you are. No one wants to go cheap with a charity.\u201d He calls this phenomenon \u201cshared social responsibility\u201d: instead of passively accepting a firm\u2019s assertion of its charitable donations, the customer must actively agree to give money to charity, and determine how much.<\/p>\n

But how widespread could shared social responsibility be? Ms Gneezy is the first to point out that customer-determined pricing works best for products with low marginal costs. Since publishing their findings, the researchers have spoken to several companies interested in pursuing similar experiments with their products, including software developers and video-game designers. But offering flexible pricing on a virtual product online, instead of in person at an amusement park, may make it easier for people to \u201cgo cheap\u201d even if a charity is involved. Combining customer-determined pricing, corporate social responsibility, and increased profits will be tricky to pull off, and not every company will be able to do it\u2014just like not every band can put their album online for free and still profit.<\/p>\n","protected":false},"excerpt":{"rendered":"

I highly doubt this scheme will work with engineers, we are trained to rationalize our decisions. If free is an option, why pay? Donating the money to the same charity separately yields better return, at least you can get the tax credit. Economist, Jan 13 2011 Allowing consumers to set their own prices can be … Continue reading It pays to give<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"lc_iscn_info":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[15],"tags":[41],"class_list":["post-5181","post","type-post","status-publish","format-standard","hentry","category-_newsclips","tag-economist"],"yoast_head":"\nIt pays to give - \u54f2\u5b50\u6232 Philosophist\u2019s Camp<\/title>\n<meta name=\"description\" content=\"I highly doubt this scheme will work with engineers, we are trained to rationalize our decisions. If free is an option, why pay? Donating the money to the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It pays to give - \u54f2\u5b50\u6232 Philosophist\u2019s Camp\" \/>\n<meta property=\"og:description\" content=\"I highly doubt this scheme will work with engineers, we are trained to rationalize our decisions. If free is an option, why pay? Donating the money to the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/\" \/>\n<meta property=\"og:site_name\" content=\"\u54f2\u5b50\u6232 Philosophist\u2019s Camp\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/horace.org\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/horace.org\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-13T19:33:43+00:00\" \/>\n<meta name=\"author\" content=\"hevangel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@horaceorg\" \/>\n<meta name=\"twitter:site\" content=\"@horaceorg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hevangel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/2011\\\/01\\\/13\\\/it-pays-to-give\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/2011\\\/01\\\/13\\\/it-pays-to-give\\\/\"},\"author\":{\"name\":\"hevangel\",\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/#\\\/schema\\\/person\\\/c8d9e8e7a71d343b4b2c4ef4365cdb4c\"},\"headline\":\"It pays to give\",\"datePublished\":\"2011-01-13T19:33:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/2011\\\/01\\\/13\\\/it-pays-to-give\\\/\"},\"wordCount\":709,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/#\\\/schema\\\/person\\\/c8d9e8e7a71d343b4b2c4ef4365cdb4c\"},\"keywords\":[\"Economist\"],\"articleSection\":[\"News Clips\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.horace.org\\\/blog\\\/2011\\\/01\\\/13\\\/it-pays-to-give\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/2011\\\/01\\\/13\\\/it-pays-to-give\\\/\",\"url\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/2011\\\/01\\\/13\\\/it-pays-to-give\\\/\",\"name\":\"It pays to give - \u54f2\u5b50\u6232 Philosophist\u2019s Camp\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/#website\"},\"datePublished\":\"2011-01-13T19:33:43+00:00\",\"description\":\"I highly doubt this scheme will work with engineers, we are trained to rationalize our decisions. If free is an option, why pay? Donating the money to the\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/2011\\\/01\\\/13\\\/it-pays-to-give\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.horace.org\\\/blog\\\/2011\\\/01\\\/13\\\/it-pays-to-give\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/2011\\\/01\\\/13\\\/it-pays-to-give\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"It pays to give\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/\",\"name\":\"\u54f2\u5b50\u6232 Philosophist\u2019s Camp\",\"description\":\"\u860b\u679c\u65e5\u5831\u4f5c\u8005 - \u9673\u99ac\uff1a\u66f8\u8a55\uff0c\u5f71\u8a55\uff0c\u52d5\u6f2b\uff0c\u65c5\u884c\uff0c\u54f2\u5b78\u7b46\u8a18\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/#\\\/schema\\\/person\\\/c8d9e8e7a71d343b4b2c4ef4365cdb4c\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/#\\\/schema\\\/person\\\/c8d9e8e7a71d343b4b2c4ef4365cdb4c\",\"name\":\"hevangel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.horace.org\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/spocky.jpg?fit=1313%2C1259&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.horace.org\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/spocky.jpg?fit=1313%2C1259&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.horace.org\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/spocky.jpg?fit=1313%2C1259&ssl=1\",\"width\":1313,\"height\":1259,\"caption\":\"hevangel\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.horace.org\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/spocky.jpg?fit=1313%2C1259&ssl=1\"},\"sameAs\":[\"http:\\\/\\\/www.horace.org\",\"https:\\\/\\\/www.facebook.com\\\/horace.org\"],\"url\":\"https:\\\/\\\/www.horace.org\\\/blog\\\/author\\\/hevangel-2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"It pays to give - \u54f2\u5b50\u6232 Philosophist\u2019s Camp","description":"I highly doubt this scheme will work with engineers, we are trained to rationalize our decisions. If free is an option, why pay? Donating the money to the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/","og_locale":"en_US","og_type":"article","og_title":"It pays to give - \u54f2\u5b50\u6232 Philosophist\u2019s Camp","og_description":"I highly doubt this scheme will work with engineers, we are trained to rationalize our decisions. If free is an option, why pay? Donating the money to the","og_url":"https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/","og_site_name":"\u54f2\u5b50\u6232 Philosophist\u2019s Camp","article_publisher":"https:\/\/www.facebook.com\/horace.org","article_author":"https:\/\/www.facebook.com\/horace.org","article_published_time":"2011-01-13T19:33:43+00:00","author":"hevangel","twitter_card":"summary_large_image","twitter_creator":"@horaceorg","twitter_site":"@horaceorg","twitter_misc":{"Written by":"hevangel","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/#article","isPartOf":{"@id":"https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/"},"author":{"name":"hevangel","@id":"https:\/\/www.horace.org\/blog\/#\/schema\/person\/c8d9e8e7a71d343b4b2c4ef4365cdb4c"},"headline":"It pays to give","datePublished":"2011-01-13T19:33:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/"},"wordCount":709,"commentCount":0,"publisher":{"@id":"https:\/\/www.horace.org\/blog\/#\/schema\/person\/c8d9e8e7a71d343b4b2c4ef4365cdb4c"},"keywords":["Economist"],"articleSection":["News Clips"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/","url":"https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/","name":"It pays to give - \u54f2\u5b50\u6232 Philosophist\u2019s Camp","isPartOf":{"@id":"https:\/\/www.horace.org\/blog\/#website"},"datePublished":"2011-01-13T19:33:43+00:00","description":"I highly doubt this scheme will work with engineers, we are trained to rationalize our decisions. If free is an option, why pay? Donating the money to the","breadcrumb":{"@id":"https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.horace.org\/blog\/2011\/01\/13\/it-pays-to-give\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horace.org\/blog\/"},{"@type":"ListItem","position":2,"name":"It pays to give"}]},{"@type":"WebSite","@id":"https:\/\/www.horace.org\/blog\/#website","url":"https:\/\/www.horace.org\/blog\/","name":"\u54f2\u5b50\u6232 Philosophist\u2019s Camp","description":"\u860b\u679c\u65e5\u5831\u4f5c\u8005 - \u9673\u99ac\uff1a\u66f8\u8a55\uff0c\u5f71\u8a55\uff0c\u52d5\u6f2b\uff0c\u65c5\u884c\uff0c\u54f2\u5b78\u7b46\u8a18","publisher":{"@id":"https:\/\/www.horace.org\/blog\/#\/schema\/person\/c8d9e8e7a71d343b4b2c4ef4365cdb4c"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horace.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":["Person","Organization"],"@id":"https:\/\/www.horace.org\/blog\/#\/schema\/person\/c8d9e8e7a71d343b4b2c4ef4365cdb4c","name":"hevangel","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2021\/11\/spocky.jpg?fit=1313%2C1259&ssl=1","url":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2021\/11\/spocky.jpg?fit=1313%2C1259&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2021\/11\/spocky.jpg?fit=1313%2C1259&ssl=1","width":1313,"height":1259,"caption":"hevangel"},"logo":{"@id":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2021\/11\/spocky.jpg?fit=1313%2C1259&ssl=1"},"sameAs":["http:\/\/www.horace.org","https:\/\/www.facebook.com\/horace.org"],"url":"https:\/\/www.horace.org\/blog\/author\/hevangel-2\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pwn21-1lz","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":540,"url":"https:\/\/www.horace.org\/blog\/2006\/10\/23\/computer-for-schools\/","url_meta":{"origin":5181,"position":0},"title":"Computer for Schools","author":"hevangel","date":"October 23, 2006","format":false,"excerpt":"My old computer and monitor has been sitting in my living room blocking the hallway for almost 2 months.? Finally I took it for donation today.? There is a computer recycling service Computer for School sponsered by the government.? They take in any old computer, refurbish them and send it\u2026","rel":"","context":"In "Daily Scribble"","block_context":{"text":"Daily Scribble","link":"https:\/\/www.horace.org\/blog\/category\/_scribble\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3935,"url":"https:\/\/www.horace.org\/blog\/2010\/01\/03\/secrets-of-the-economists-trade\/","url_meta":{"origin":5181,"position":1},"title":"Secrets of the Economist’s Trade","author":"hevangel","date":"January 3, 2010","format":false,"excerpt":"I think I have the potential to be an economist, I think I am as cheap as them. Next time when my wife complains about me being cheap, I can tell her I am just concern about economy efficient. By JUSTIN LAHART, Wall Street Journal Academic economists gather in Atlanta\u2026","rel":"","context":"In "News Clips"","block_context":{"text":"News Clips","link":"https:\/\/www.horace.org\/blog\/category\/_reference\/_newsclips\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3144,"url":"https:\/\/www.horace.org\/blog\/2009\/06\/22\/no-more-economist\/","url_meta":{"origin":5181,"position":2},"title":"No more Economist","author":"hevangel","date":"June 22, 2009","format":false,"excerpt":"In the economy downturn, first the company laid off the librarian, then it cut all the magazine subscriptions and close down the library. I am a long time loyal reader of the Economist since university. I used to read the article on the website using my dad's subscription account. I\u2026","rel":"","context":"In "Daily Scribble"","block_context":{"text":"Daily Scribble","link":"https:\/\/www.horace.org\/blog\/category\/_scribble\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":110,"url":"https:\/\/www.horace.org\/blog\/2005\/06\/03\/the-economist\/","url_meta":{"origin":5181,"position":3},"title":"The Economist","author":"hevangel","date":"June 3, 2005","format":false,"excerpt":"Today when I was reading Economist, one of the colleague walked by cube, peaked his head and asked me what makes me read the Economist. That gets me start thinking how did I get start in this magazine. I have been known as the sole reader of the copy subscribed\u2026","rel":"","context":"In "Daily Scribble"","block_context":{"text":"Daily Scribble","link":"https:\/\/www.horace.org\/blog\/category\/_scribble\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":176,"url":"https:\/\/www.horace.org\/blog\/2005\/08\/31\/catch-up\/","url_meta":{"origin":5181,"position":4},"title":"Catch up","author":"hevangel","date":"August 31, 2005","format":false,"excerpt":"There are many things I have to catch up after I come back from my trip. One thing is I have to download the mp3 published in boxup while I was away. I found thate Ronald Cheung new CD is really good, almost every song has a good melody. He\u2026","rel":"","context":"In "Daily Scribble"","block_context":{"text":"Daily Scribble","link":"https:\/\/www.horace.org\/blog\/category\/_scribble\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3771,"url":"https:\/\/www.horace.org\/blog\/2009\/11\/19\/the-pros-and-cons-of-vat\/","url_meta":{"origin":5181,"position":5},"title":"The pros and cons of VAT","author":"hevangel","date":"November 19, 2009","format":false,"excerpt":"Looks like the Economist agree with HST in principle. HST is not just tax raise, it changes the nature of federal tax from sales tax to value-added tax and it supposes to replace incoming tax as a more \"fair\" tax system. Now we has HST, when are they getting rid\u2026","rel":"","context":"In "News Clips"","block_context":{"text":"News Clips","link":"https:\/\/www.horace.org\/blog\/category\/_reference\/_newsclips\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_likes_enabled":false,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/posts\/5181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/comments?post=5181"}],"version-history":[{"count":1,"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/posts\/5181\/revisions"}],"predecessor-version":[{"id":5182,"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/posts\/5181\/revisions\/5182"}],"wp:attachment":[{"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/media?parent=5181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/categories?post=5181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horace.org\/blog\/wp-json\/wp\/v2\/tags?post=5181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}