{"id":6781,"date":"2012-11-16T00:52:13","date_gmt":"2012-11-16T08:52:13","guid":{"rendered":"http:\/\/www.horace.org\/blog\/?p=6781"},"modified":"2015-10-28T15:38:05","modified_gmt":"2015-10-28T23:38:05","slug":"the-upside-of-irrationality-dan-ariely","status":"publish","type":"post","link":"https:\/\/www.horace.org\/blog\/2012\/11\/16\/the-upside-of-irrationality-dan-ariely\/","title":{"rendered":"\u4e0d\u7406\u6027\u7684\u529b\u91cf The Upside of Irrationality &#8211; Dan Ariely"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2012\/11\/theupsideofirrationality2.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6782\" data-permalink=\"https:\/\/www.horace.org\/blog\/2012\/11\/16\/the-upside-of-irrationality-dan-ariely\/theupsideofirrationality2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2012\/11\/theupsideofirrationality2.jpg?fit=525%2C798&amp;ssl=1\" data-orig-size=\"525,798\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"theupsideofirrationality2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2012\/11\/theupsideofirrationality2.jpg?fit=474%2C720&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2012\/11\/theupsideofirrationality2-197x300.jpg?resize=197%2C300\" alt=\"\" title=\"theupsideofirrationality2\" width=\"197\" height=\"300\" class=\"alignnone size-medium wp-image-6782\" srcset=\"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2012\/11\/theupsideofirrationality2.jpg?resize=197%2C300&amp;ssl=1 197w, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2012\/11\/theupsideofirrationality2.jpg?resize=98%2C150&amp;ssl=1 98w, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2012\/11\/theupsideofirrationality2.jpg?resize=400%2C608&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2012\/11\/theupsideofirrationality2.jpg?resize=328%2C500&amp;ssl=1 328w, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2012\/11\/theupsideofirrationality2.jpg?w=525&amp;ssl=1 525w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/><\/a><\/p>\n<p>\u66a2\u92b7\u66f8\u901a\u5e38\u90fd\u6703\u51fa\u7e8c\u96c6\uff0cPredictably Irrational\u628a\u884c\u70ba\u7d93\u6fdf\u5b78\u666e\u53ca\u5316\u69ae\u767b\u66a2\u92b7\u66f8\u6392\u884c\u699c\uff0c\u6642\u9694\u4e00\u5e74\u4f5c\u8005\u6dfb\u98df\u5beb\u7e8c\u96c6The Upside of 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2016","format":false,"excerpt":"\u00a0\u300a\u5feb\u601d\u6162\u60f3\u300b\u65e9\u5e7e\u5e74\u5341\u5206\u6d41\u884c\uff0c\u771f\u5047\u77e5\u8b58\u4efd\u5b50\u5dee\u4e0d\u591a\u4eba\u624b\u4e00\u672c\uff0c\u5831\u7ae0\u96dc\u8a8c\u7db2\u5a92\u4e0d\u505c\u5439\u6367\uff0c\u5f77\u5f7f\u4e0d\u8aaa\u8aaa\u7cfb\u7d71\u4e00\u4e8c\uff0c\u5c31\u6703\u986f\u5f97\u81ea\u5df2\u898b\u8b58\u6dfa\u8584\u3002\u6211\u4e0d\u77e5\u9053\u9019\u672c\u66f8\u5927\u53d7\u6b61\u8fce\uff0c\u7576\u4e2d\u6709\u591a\u5c11\u300c\u5149\u74b0\u6548\u61c9\u300d\uff0c\u4f5c\u8005Daniel Kahneman\u88ab\u8b7d\u70ba\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\u4e4b\u7236\uff0c\u4ed6\u7684\u5fc3\u7406\u5b78\u7814\u7a76\u4eba\u985e\u7684\u975e\u7406\u6027\u884c\u70ba\uff0c\u4e26\u56e0\u800c\u69ae\u7372\u8afe\u8c9d\u723e\u7d93\u6fdf\u5b78\u734e\u3002\u9019\u672c\u66f8\u662f\u4ed6\u591a\u5e74\u7814\u7a76\u7684\u7e3d\u7d50\uff0c\u4ee5\uff08\u76f8\u5c0d\uff09\u6dfa\u767d\u6587\u5b57\u5beb\u7684\u79d1\u666e\u66f8\u85c9\u3002\u8001\u5be6\u8aaa\uff0c\u773e\u591a\u5927\u529b\u63a8\u85a6\u9019\u672c\u66f8\u7684\u540d\u4eba\uff0c\u6211\u61f7\u7591\u6709\u5e7e\u591a\u4eba\u771f\u7684\u5f9e\u982d\u5230\u5c3e\u628a\u5168\u66f8\u770b\u5b8c\u3002\u9019\u672c\u66f8\u539a\u9054500\u591a\u9801\uff0c\u4ee5\u4f5c\u8005\u7684\u5fc3\u7406\u5be6\u9a57\u70ba\u4e3b\u8ef8\uff0c\u5167\u5bb9\u9817\u70ba\u67af\u71e5\u3002\u82e5\u679c\u8981\u4ecb\u7d39\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\uff0c\u6211\u4e0d\u6703\u63a8\u85a6\u9019\u672c\u66f8\u4f5c\u5165\u9580\uff0c\u5176\u4ed6\u6027\u8cea\u76f8\u8fd1\u66f8\u85c9\uff0c\u5982Stumbling on Happiness\uff0cPredictably Irrational\uff0cSuperforcasting\u6216Nudge\u7b49\uff0c\u6bd4\u8f03\u6709\u8da3\u6613\u8b80\u3002\u884c\u70ba\u7d93\u6fdf\u5b78\u7684\u7406\u8ad6\u7531Kahneman\u9996\u5148\u63d0\u51fa\u4f86\uff0c\u4e0d\u8a08\u4ed6\u767c\u8868\u7684\u5b78\u8853\u8ad6\u6587\uff0c\u9019\u672c\u66f8\u662f\u6700\u63a5\u8fd1\u539f\u6587\u7684\u7b2c\u4e00\u624b\u6b77\u53f2\u8cc7\u6599\u3002\u5118\u7ba1\u51fa\u7248\u5546\u63a8\u5ee3\u6b64\u66f8\u70ba\u79d1\u666e\u6d88\u9592\u66f8\u85c9\uff0c\u5167\u5bb9\u6df1\u6dfa\u5176\u5be6\u8207\u5927\u5b78\u7684\u5fc3\u7406\u5b78\u8ab2\u672c\u76f8\u82e5\uff0c\u8b80\u8005\u8981\u6709\u5fc3\u7406\u6e96\u5099\u3002 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Talk\uff0c\u4f86\u5f97\u66f4\u6709\u6642\u9593\u6548\u7387\u3002\u6253\u500b\u6bd4\u55bb\u8aaa\uff0c\u6578\u5b78\u79d1\u6559\u5fae\u7a4d\u5206\uff0c\u7d55\u5927\u90e8\u4efd\u5b78\u751f\u53ea\u662f\u80cc\u719f\u516c\u5f0f\uff0c\u61c2\u5f97\u8003\u8a66\u5982\u4f55\u61c9\u7528\u4f86\u8a08\u7b97\u7b54\u6848\u4fbf\u8db3\u5920\uff0c\u5f88\u5c11\u5b78\u751f\u6709\u8208\u8da3\u5f9efirst principle\u53bb\u8b49\u660e\u90a3\u4e9b\u516c\u5f0f\uff0c\u9019\u672c\u66f8\u5c31\u662f\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\u7684first principle\u8ad6\u8b49\u3002 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\u4f5c\u8005\u7c21\u4ecb\uff1aDaniel Kahneman\uff0c\u7f8e\u85c9\u7336\u592a\u5fc3\u7406\u5b78\u5bb6\uff0c2002\u5e74\u8afe\u8c9d\u723e\u7d93\u6fdf\u5b78\u734e\u5f97\u4e3b\uff0c\u884c\u70ba\u7d93\u6fdf\u5b78(Behavioral Economics)\u4e4b\u7236\u3002","rel":"","context":"In &quot;\u66f8\u8a55&quot;","block_context":{"text":"\u66f8\u8a55","link":"https:\/\/www.horace.org\/blog\/category\/_books\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?fit=809%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?fit=809%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?fit=809%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2016\/03\/71wvKXWfcML.jpg?fit=809%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6252,"url":"https:\/\/www.horace.org\/blog\/2012\/03\/06\/stumbing-on-happiness-daniel-gilbert-%e5%bf%ab%e6%a8%82%e7%82%ba%e4%bb%80%e9%ba%bc%e4%b8%8d%e5%b9%b8%e7%a6%8f%ef%bc%9f\/","url_meta":{"origin":6781,"position":2},"title":"Stumbing on Happiness &#8211; Daniel Gilbert \u5feb\u6a02\u70ba\u4ec0\u9ebc\u4e0d\u5e78\u798f\uff1f","author":"hevangel","date":"March 6, 2012","format":false,"excerpt":"\u5230\u5e95\u5feb\u6a02\u662f\u4ec0\u9ebc\uff1f\u5982\u4f55\u624d\u53ef\u4ee5\u64c1\u6709\u5feb\u6a02\u5462\uff1f\u6bcf\u500b\u4eba\u4e5f\u60f3\u8ffd\u6c42\u5feb\u6a02\uff0c\u6b77\u4ee3\u4e0d\u5c11\u5b97\u6559\u548c\u54f2\u5b78\u5bb6\uff0c\u4e5f\u662f\u6559\u5c0e\u4eba\u5982\u4f55\u624d\u6d3b\u5f97\u5feb\u6a02\u3002\u9019\u672c\u66f8\u7684\u4f5c\u66f8\u662f\u500b\u5fc3\u7406\u5b78\u5bb6\uff0c\u4ed6\u5f15\u7528\u5fc3\u7406\u5b78\u7684\u6700\u65b0\u7814\u7a76\uff0c\u53bb\u89e3\u91cb\u4eba\u6703\u5feb\u6a02\u9019\u500b\u73fe\u8c61\u3002\u9019\u672c\u66f8\u4e0d\u6703\u6559\u4f60\u5feb\u6a02\u7684\u79d8\u8a23\uff0c\u53cd\u800c\u5b83\u6307\u51fa\u4eba\u70ba\u4ec0\u9ebc\u6703\u4e0d\u5feb\u6a02\uff0c\u800c\u90a3\u6b63\u56e0\u70ba\u6211\u5011\u8166\u90e8\u69cb\u9020\u7684\u5148\u5929\u5c40\u9650\u3002\u770b\u5b8c\u9019\u672c\u66f8\u96d6\u7136\u6211\u5011\u4e0d\u4e00\u5b9a\u6703\u5feb\u6a02\uff0c\u81f3\u5c11\u53ef\u4ee5\u77e5\u9053\u4ec0\u9ebc\u539f\u56e0\u4ee4\u6211\u5011\u4e0d\u5feb\u6a02\u3002 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&quot;\u66f8\u8a55&quot;","block_context":{"text":"\u66f8\u8a55","link":"https:\/\/www.horace.org\/blog\/category\/_books\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2012\/02\/4DC49BAA-34A6-433F-8817-DB92E289C8C7Img100.jpg?fit=510%2C680&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8922,"url":"https:\/\/www.horace.org\/blog\/2015\/01\/15\/lego-movie\/","url_meta":{"origin":6781,"position":3},"title":"The Lego Movie","author":"hevangel","date":"January 15, 2015","format":false,"excerpt":"\u76f8\u4fe1\u4e03\u5341\u5f8c\u51fa\u4e16\u7684\u4eba\uff0c\u6c92\u6709\u8ab0\u672a\u66fe\u73a9\u904e\u6a02\u9ad8\u7a4d\u6728\uff0c\u5728\u4e91\u4e91\u773e\u591a\u73a9\u5177\u4e2d\uff0c\u6a02\u9ad8\u53ef\u8b02\u4e00\u68f5\u9577\u9752\u6a39\u3002\u4e0d\u5c11\u4eba\u5bb6\u4e2d\u9084\u6709\u5c0f\u6642\u5019\u73a9\u904e\u7684\u6a02\u9ad8\u73cd\u85cf\uff0c\u5230\u4e86\u6709\u4e86\u81ea\u5df2\u7684\u5b69\u5b50\uff0c\u66f4\u628a\u820a\u6a02\u9ad8\u4e00\u4ee3\u50b3\u4e00\u4f10\u7e7c\u627f\u4e0b\u53bb\u3002\u65e9\u5e7e\u5e74\u6a02\u9ad8\u4e5f\u6709\u81ea\u5df2\u7684\u62db\u724c\u51fa\u96fb\u8996\u5361\u901a\uff0c\u4e0d\u904e\u90a3\u4e9b\u5361\u901a\u76ee\u6a19\u89c0\u773e\u662f\u5c0f\u670b\u53cb\uff0c\u5927\u4eba\u770b\u6703\u517c\u4f4e\u80fd\u767d\u75f4\u3002\u4eca\u6b21\u6253\u6b63\u65d7\u865f\u62cd\u6a02\u9ad8\u5927\u96fb\u5f71\uff0c\u653e\u5728\u6232\u9662\u5927\u9280\u5e55\u4e0a\u6620\uff0c\u5be6\u884c\u628a\u8001\u5e7c\u4e8c\u4ee3\u89c0\u773e\u4e00\u7db2\u6253\u76e1\u3002\u5c0f\u670b\u53cb\u611b\u770b\u6a02\u9ad8\u96fb\u5f71\u4e0d\u7528\u8aaa\u4e86\uff0c\u90a3\u9996\u4e3b\u984c\u66f2Everything 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&quot;\u96fb\u5f71&quot;","block_context":{"text":"\u96fb\u5f71","link":"https:\/\/www.horace.org\/blog\/category\/_movies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2015\/01\/lego_movie_ver9_xlg.jpg?fit=811%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2015\/01\/lego_movie_ver9_xlg.jpg?fit=811%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2015\/01\/lego_movie_ver9_xlg.jpg?fit=811%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.horace.org\/blog\/wp-content\/uploads\/2015\/01\/lego_movie_ver9_xlg.jpg?fit=811%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5477,"url":"https:\/\/www.horace.org\/blog\/2011\/10\/27\/the-big-questions-steven-e-landsburg\/","url_meta":{"origin":6781,"position":4},"title":"The Big Questions &#8211; Steven E. Landsburg","author":"hevangel","date":"October 27, 2011","format":false,"excerpt":"\u7d93\u6fdf\u5b78\u5bb6\u8f49\u884c\u5beb\u54f2\u5b78\uff0c\u6703\u5beb\u51fa\u4ec0\u9ebc\u6a23\u7684\u6771\u897f\u51fa\u4f86\u5462\uff1f\u300c\u5927\u554f\u984c\u300d\u662f\u7d93\u6fdf\u5b78\u5bb6Steven 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