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Apple’s Mind Share Matters Most

It is intriguing to know Apple owns 91% market share of PC over $1000. It more interesting to see Apples has the highest market share in Canada among all countries at 10%. Apple is the equivalent to the BMW or Mercedes in computer. It does not bother to get the biggest market share, it only wants the higher end market that gives fat margin, not the cut throat low margin market in the lower end.

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