Today I went to Richmond to get soccer equitment with Jackson out of the blue. I didn’t plan to go, but somehow I just bump into Jackson on his way out and decided to tag along for the discount. I end up bought a soccer t-shirt, a pair of shoes and a pair of socks for almost a hundred buck. Since I had invested so much in soccer gears, I gota use them more often to get the worth out of them. The shoe we went to is a speciality store only sells soccer related stuff. I wonder, how can it survive in this niche market. My guess is that the owner is a soccer fans himself and the store runs like a hobby more than a business.